Does Artificial Intelligence benefit the Common Good?

August 19, 2020

Artificial Intelligence + Common Good

The invention of the steam engine triggered revolutionary societal changes. Machines replaced physical work. They produced goods cheaper, faster and more effectively. In the end everyone profited from that through more prosperity. A similar development is becoming apparent today: in many areas artificial intelligence is replacing processes which require human thinking. Will we also all benefit from this?

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Choosing the right AI model

July 31, 2020

AI Model

The popularity of AI (Artificial Intelligence) systems is growing in leaps and bounds. Businesses around the world are starting to understand how these systems can benefit them, but AI is not yet at the stage where you can simply take it out of the box and expect it to perform. AI systems require training, which is where AI models come into the equation.

An “AI model” is an algorithm that is taught using data and input from a human expert. The model is evaluated on its accuracy by comparing the results it provides against the decisions made by the human expert. This often requires the algorithm to review a significant amount of data. In addition, by accessing data from multiple sources, the model is better able to find patterns which it can use to further streamline its analysis. The model is attempting to replicate the decision process of a team of experts with access to the same data.

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Artificial Intelligence in Germany

June 15, 2020

AI in Germany

Artificial intelligence is changing the world. There is no doubt about it. Self-learning algorithms are now being developed all over the world and an increasing number of economies are focusing on promoting AI development at a domestic level. Machine learning benefits mankind all over the world – individual countries profit from it. But what is the current status of artificial intelligence in Germany? Can German AI development compete on an international level? And what about state subsidies?

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Which Google ranking factors really count?

June 8, 2020

Google ranking factors

Content, keywords, page speed, backlinks, meta tags and much more – the number of supposed factors for placement on Google is large. But which ranking criteria really count? A new study by Backlinko brings some light into the darkness. After all, the study is based on 11.8 million search queries. It confirms what is already known, but it also offers surprises.

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Types and Importance of AI Training Data

May 18, 2020

Types of AI Training Data

1997 was a pivotal year in the world of Artificial Intelligence (AI) as it was the first time a machine managed to defeat a world champion in chess. Deep Blue was an IBM Supercomputer and, after losing to Garry Kasparov 4-2 in 1996, had learned and improved and came back to defeat him in 1997 after a hard-fought battle.

Machine learning (ML) and AI use complicated algorithms to learn and process information. These algorithms mimic the human brain, and just like a human child learns, they can also be taught through data and experience.

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SEO & AI: Top Google position with automatically written text?

May 7, 2020

SEO + AI Texts

It is every website operator’s dream. Enter a keyword into a computer and within seconds it will write as many relevant SEO texts as you need. But how advanced is artificial intelligence (AI) really when it comes to writing? Can it produce perfect, search engine optimized texts?

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Digital Market Research: Simply Getting Marketing Data from the Internet?

April 14, 2020

Digital Market Research

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

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5 proven Sales Tips for POS

April 1, 2020

PoS sales tips

The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.

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What are the benefits of artificial intelligence (AI) for the environment? – Seven astonishing insights

March 19, 2020

artificial intelligence + environment

Will AI-driven cars save the roads from a total gridlock? Can artificial intelligence help live a more resource-efficient life? Will artificial intelligence make the supply of energy easy to achieve? We provide insight into seven AI and the environment questions.

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Cognitive Computing – Hype or Progress?

February 19, 2020

Cognitive Computing

First, there was artificial intelligence, then the terms machine learning and deep learning followed. And now there is cognitive computing. What’s so special about this new concept? Is it just a new buzzword from the IT scene that can be exploited for marketing purposes? Or is it a new approach that brings machines one step closer to human thinking?

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