What is AI really capable of? Dispelling Eight Myths about Artificial Intelligence
The world of fairy tales should be a matter of movies and books, but when it comes to artificial intelligence, dubious “AI” companies and ill-informed bloggers become veritable fabulists. The truth is that AI will change the working world, but many statements about artificial intelligence definitely belong in the realm of myths and fairy tales.
Read moreIs Google Misogynistic?
Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.
Read moreReally spooky marketing – Thirteen marketing ideas for Halloween
Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.
Read more7 Good Reasons to Buy SEO Content
Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.
Read moreAre social signals a relevant Google ranking factor?
An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?
Read moreHow to generate backlinks and improve your ranking – 13 tips
What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.
Read moreText classification – areas of application on the Internet
There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?
Read moreTop search engine ranking with unique content from the crowd
Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.
Read moreCrowdsourcing based on a non-profit concept: Nine inspiring projects
Crowdsourcing is only suited for large corporations, to promote the next product launch or to obtain creative ideas at very little cost? These nine successful non-profit projects demonstrate that it can be done differently. And they may inspire you to start your own crowdsourcing project, whether as a profit or non-profit project.
Read moreRealistic training data for machine learning
Data are the foundation for training algorithms. The more realistic the data, the better the results. This is because artificial intelligence is based on precise and reliable information for training its algorithms. This is obvious but it is often overlooked. The training data are realistic when they reflect the data that the AI system gathers in real operation. Unrealistic data sets prevent machine learning and lead to expensive false interpretations.
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