Content marketing for banks – the best content strategies

Today’s bank customers are well informed. They know how important their personal data is for their financial institution. And that also includes finance related activities. As a rule, customers are willing to disclose this data, but in return they expect personalized, simple, and value-enhancing digital services. An intelligent content strategy is therefore a must for any bank that wants to endure in the market and achieve good positions.

Writing copy for social media: What does really count?

Regular social media posts are an essential part of marketing. And since everyone does it, it is difficult to stand out from the crowd. So how do you write articles for Twitter, Facebook, etc. that are not only eye-catching but also have the desired effect? Seven tips for good texts on social media forums.

Leveraging Big Data: Important Data AI Researcher Should Track

Big Data appeared before everyone even realized its existence, and so far, it is the core element of modern technologies. This article will explain the intersection where big data meets AI as well as the key elements of their inseparable connection and the prospects for the further development of AI by using big data.

Artificial intelligence – cooperation between man and machine

Technological change comes hand in hand with fears. Many people associate artificial intelligence with the dominance of machines over mankind and the topic of AI as a job killer is well suited for any discussion. But, above all, the cooperation between human beings and intelligent machines offers opportunities.

The Benefits and Risks of Artificial Intelligence

Artificial Intelligence or AI is rapidly gaining momentum around the world. While AI is often portrayed in film and television as a precursor to the end of the world, in reality, it is quite a bit more benign. AI, as we know it currently, is relatively innocuous.

Known as narrow or weak AI, it is only able to perform relatively simple tasks. Things like responding to your search requests on Google or facial recognition on the photos on Facebook are areas where weak AI can excel. A great example of a weak AI that we are all familiar with is the digital assistants we use in our daily lives.

Millions utilize Alexa, Siri, and Google’s digital assistant on smartphones and smart speakers worldwide for information and assistance. However, the goal is to eventually create general AI (also known as strong AI) that is capable of acting more autonomously.

8 Tips for more participants in online surveys

The more participants take part in an online survey, the more representative the results are. And if a survey has an additional marketing objective, the number of completed questionnaires also increases sales. But how can you attract as many respondents as possible for online surveys? These 8 tips will help you.

AI Data Set creation, labeling and verification, and its importance for Machine Learning & Artificial Intelligence (AI)

Data scientists continue to work tirelessly to try and replicate human intelligence through the algorithms they create.
Neural networks are systems with autonomous or intelligent behavior. They are able to perform tasks and solve problems independently (so-called artificial intelligence / AI). Before that, the neural algorithms have to be trained using sample data. AI systems learn from these data and can generalize them and apply what has been learned to new tasks.
The more accurate and extensive the amount of AI training data is, the better the first results of AI systems are.

Artificial intelligence in medicine

Big Data as the basis for reliable diagnoses, machine learning to select the best treatment, AI systems for accelerated drug development – The importance of artificial intelligence is also growing in the field of medicine. What is the potential of self-learning algorithms in the healthcare sector?

Corona pandemic: Fighting COVID-19 with crowdsourcing

How is crowdsourcing helping in the face of the COVID 19 pandemic? Can the “crowd” help to defeat the virus? The following are four interesting projects that work free of charge.

Does Artificial Intelligence Optimize Human Beings?

The concept of the perfect human is as old as humanity itself. But self-learning algorithms are bringing the realization of this idea a little closer now, just as they entail the fear of the omnipotence of machines. Does artificial intelligence make us smarter, better looking, healthier and happier? Four questions and four answers.