{"id":39838,"date":"2017-08-09T07:00:40","date_gmt":"2017-08-09T06:00:40","guid":{"rendered":"https:\/\/www.clickworker.com\/?p=39838\/"},"modified":"2023-11-07T15:43:03","modified_gmt":"2023-11-07T14:43:03","slug":"survey-panel","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/customer-blog\/survey-panel\/","title":{"rendered":"About survey panels and the sense or nonsense of online surveys"},"content":{"rendered":"\r\n
To some people online surveys<\/a> are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for surveys.<\/p>\r\n <\/p>\r\n\r\n 1. Not representative<\/strong> 2. Distortion<\/strong> 3. No regional limits<\/strong> 4. Abandonment rate<\/strong> 5. Anonymity distorts answers<\/strong> 6. Too complicated<\/strong> 7. No time<\/strong> 1. They are representative<\/strong> 2. Excluding distortion<\/strong> 3. Regional limits<\/strong> 4. Abandonment is due to the survey<\/strong> 5. Anonymity improves answers<\/strong> 6. Simple<\/strong> 7. Rewarding the expenditure of time<\/strong> 8. Fast<\/strong> 9. Cost-effective<\/strong> Clearly yes – if they are properly tackled. The correct target group, a wisely-structured progression of questions as well as an adequate reward are essential in achieving usable results.<\/p>\r\n\r\n <\/p>\r\n Consumers can register on survey panels to take part in surveys. They generally receive money, vouchers, discounts or similar as incentives. The online panels are often operated by established marketing research centers.<\/p>\r\n To obtain truly usable data about a product or a service, the survey panel ought to have a large number of registered users. This ensures that your desired target group is available in sufficient numbers. <\/p>\r\n\r\nOnline surveys<\/h2>\r\n
Reasons why online surveys are pointless:<\/h3>\r\n\r\n
\r\n\u2026anyways, only Internet users take part in online surveys. They are for the most part male, young and obviously very internet-savvy. This is not the desired target-group.<\/p>\r\n
\r\nPeople register twice or use fake accounts and answer the questions several times. This distorts the results and renders them useless.<\/p>\r\n
\r\nAnyone can access online surveys; this means that regional surveys are not possible.<\/p>\r\n
\r\nPeople often abandon the survey before completion.<\/p>\r\n
\r\nThe anonymity of the Internet makes people lose their inhibitions. They do not give realistic answers. This distorts the results.<\/p>\r\n
\r\nCompleting online survey questionnaires demands a certain amount of Internet knowledge. This effort is too demanding for many people – therefore they do not attempt it.<\/p>\r\n
\r\nAt the end of the day many people do not want to take part in an online survey – it is simply too much hassle. An exception might be lonely singles.<\/p>\r\n\r\n\r\nReasons why online surveys do make sense:<\/h3>\r\n
\r\nWhile young men were the main Internet users in the 1990s, today things have changed. The World Wide Web has become part of mainstream society. Basically every social group and every age group is active on the Internet. <\/p>\r\n
\r\nDouble registrations can be avoided by means of IP-locks, participation keys, cookies and other similar methods. Technically savvy users can always create fake accounts, but they only make up a small proportion of the participants.<\/p>\r\n
\r\nBy means of IP-filters, location request or forks in the questions, residents can be selected specifically according to their areas. Alternatively, you can invite residents of the desired site only to take part in the survey.<\/p>\r\n
\r\nWell-designed surveys with interesting questions and answers have very low abandonment rates. When participants abandon a survey this is often due to boring, complicated, long or redundant questions. Incomprehensible answer options also reduce the willingness to complete the survey.<\/p>\r\n
\r\nWith the anonymity of the Internet users do have less inhibitions when answering. However, as a rule the security of anonymity encourages honest answers because the controlling authority of the social environment has been omitted.<\/p>\r\n
\r\nModern online surveys are completed by a simple mouse click or with short answer texts. Every Internet user masters these techniques.<\/p>\r\n
\r\nIt is true that at the end of a work day, the willingness to spend another 25 minutes completing a survey on the computer may be low. Therefore, surveys should not be too long. It is also helpful to show the user the time remaining until the end of the survey. Furthermore it is good to be able to interrupt the survey and continue at a later time. Consumers are most likely to take part in a survey if they are given a reward. The reward should correspond to the amount of time needed to complete the survey.<\/p>\r\n
\r\nOnline surveys are quickly conducted and can be created without much effort. In addition, thanks to the survey software, the evaluation is done within a very short time. <\/p>\r\n
\r\nThe costs of online surveys are low. You do not have to print questionnaires or commission a call center with the survey.<\/p>\r\n\r\nDo online surveys make sense?<\/h3>\r\n
Survey online panel<\/a><\/h2>\r\n\r\n
What is a survey panel?<\/h3>\r\n
Disadvantages<\/h3>\r\n
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Advantages<\/h3>\r\n
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