{"id":23669,"date":"2014-04-23T17:28:10","date_gmt":"2014-04-23T16:28:10","guid":{"rendered":"http:\/\/www.clickworker.com\/?page_id=23669"},"modified":"2022-09-29T07:49:04","modified_gmt":"2022-09-29T06:49:04","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/content-marketing-glossary\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"<section class=\"white section-space-small top_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center justify-content-lg-between\">\r\n            <div class=\"col-lg-6\"> <span class=\"gl_letter_offcanvas gl_single\">S<\/span>\r\n                <h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Social Media Marketing<\/span>\r\n                <\/h1>\r\n                <ul>\r\n                    <li><a href=\"#socialmediamarketing\">Social Media Marketing \u2013 Short Conceptual Explanation<\/a><\/li>\r\n                    <li><a href=\"#what\">What is Social media marketing?<\/a><\/li>\r\n                    <li><a href=\"#benefits\">Benefits of social media marketing<\/a><\/li>\r\n                    <li><a href=\"#goals\">Goals of social media marketing<\/a><\/li>\r\n                    <li><a href=\"#optimization\">Social media optimization<\/a><\/li>\r\n                   <li><a href=\"#most\">Making the most of social media marketing<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-auto text-center\">\r\n                <img decoding=\"async\" class=\"gl_image max-width-100 rounded\" src=\"\/wp-content\/uploads\/2017\/05\/social-media-optimization.png\" alt=\"Social Media Marketing\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gray section-space-small\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"socialmediamarketing\">Social Media Marketing \u2013 Short Conceptual Explanation<\/h2>\r\n                <p><strong>Social media marketing<\/strong> is the process of advertising and promoting products using social media platforms, like Facebook, Twitter, and Instagram. These websites enable companies to communicate directly with their fans and followers. In addition, this form of marketing enables companies to connect with their target audience in an authentic way, ultimately increasing involvement from customers and clients.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"white section-space-small bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"what\">What is Social media marketing?<\/h2>\r\n                <p>Social media marketing (SMM) is a form of Internet marketing. It utilizes social media platforms like Facebook, Instagram, and Twitter to communicate with customers directly. It involves posting pictures, updates, and content that directly relates to the business or industry.<\/p>\r\n                <p>A SMM strategy usually includes scheduling posts on a daily basis to increase brand exposure, and a website or a blog to tie in other areas of the business.<\/p>\r\n                <p>It may also include communicating directly with customers and clients. For example, a customer may post a question to the company\u2019s Facebook page, and a member of the company can post an answer directly to their page.<\/p>\r\n                <blockquote class=\"rounded\">In order to be able to use social media you have to create good <a href=\"\/seo-content-services\/\">unique content for SEO<\/a>. Inform yourself about our abilities!<\/blockquote>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" src=\"\/wp-content\/uploads\/2019\/01\/Social-Media-Marketing.jpg\" alt=\"What is Social media marketing\">\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" src=\"\/wp-content\/uploads\/2019\/01\/Social-Media-Marketing-2.jpg\" alt=\"Social Media Marketing\">\r\n            <\/div>\r\n            <div class=\"col-lg-8 order-first order-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"benefits\">Benefits of social media marketing<\/h2>\r\n                <p>Social media marketing can be a lot of work. In order for it to be effective, a company has to post to their social media platforms regularly, which can be time consuming. However, there are many benefits to SMM:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>By posting on a daily basis, a company can increase brand recognition.<\/li>\r\n                    <li>It can increase brand loyalty by connecting with their target audience in an authentic way.<\/li>\r\n                    <li>Interested parties can be converted more easily.<\/li>\r\n                    <li>It can increase inbound traffic to the company&#8217;s website.<\/li>\r\n                    <li>It has the ability to show Google that the company is legitimate, increasing its search engine ranking.<\/li>\r\n                    <li>The overall customer experience can be improved.<\/li>\r\n                    <li>It gives the company an opportunity to receive feedback directly from clients and customers.<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"goals\">Goals of social media marketing<\/h2>\r\n                <p>SMM is an indirect way to increase sales, but it can be extremely effective. Instead of marketing directly to the customers about the product or service being offered, it enables brands to give a personality to their trademark, which in turn will boost sales.<\/p>\r\n                <p>However, it is important to think carefully about the immediate goals of social media marketing. Based on those goals, a company can develop a social media strategy that meets that objective.<\/p>\r\n                <p>A few examples include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                <li>In order to increase brand awareness, a company may look for ways to increase likes or followers. That might include partnering with another brand or a <a href=\"https:\/\/www.marketingprofs.com\/chirp\/2017\/31547\/the-lowdown-on-social-media-influencers-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">social media influencer<\/a>.<\/li>\r\n                <li>Social media can enhance public relations, which means posts should be followed carefully by company members. All comments and questions should be responded to in a timely manner.<\/li>\r\n                <li>If a company is developing a new product or service, social media can ensure the final product is well designed by asking for input from fans and followers.<\/li>\r\n                <li>Increasing traffic to the company website might mean posting excerpts from blog articles on social media.<\/li>\r\n                <\/ul>\r\n                <p>Determining the right social media marketing goals will also help determine if an active or a passive marketing strategy will be used. An active strategy includes promoting a product directly, while a passive strategy includes things like updating statuses and publishing images. A balance of both is ideal.<\/p>\r\n            <\/div>            \r\n        <\/div>\r\n\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4\" id=\"optimization\">Social media optimization<\/h2>\r\n                <p>What <a href=\"\/content-marketing-glossary\/seo\/\" title=\"SEO short explanation\">search engine optimization (SEO)<\/a> is to search engines, social media optimization (SMO) is to social media platforms. In order for a website to appear on the search engine results page of search sites, certain guidelines must be followed, which include the use of keywords and phrases.<\/p>\r\n                <p>Keywords and phrases can be used on social media to help boost rankings, but the bulk of SMO involves improving the company\u2019s image on social media. Not only does that make the company more visible on that particular social media site, it can also boost visibility with search engines.<\/p>\r\n                <p>Search engines, like Google, are able to determine the seriousness and relevance of a particular business based on its activity on social media. That includes a strong network of links to various websites, including the company\u2019s own site. A more active, popular presence on social media can translate to a better ranking on the search engine results page.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" src=\"\/wp-content\/uploads\/2019\/01\/Social-Media-Marketing-3.jpg\" alt=\"Social media optimization\">\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"most\">Making the most of social media marketing<\/h2>\r\n                <p>Social media marketing is an important strategy for every business, but it is important to make the most of what these platforms have to offer.<\/p>\r\n                <p>Unless a company has the budget to hire a full-time social media manager, there is no need to be present on every platform. Most companies will be more effective if they concentrate on just one or two platforms that work best for their business.<\/p>\r\n                <p>Regular posting is key. At least once a day is ideal, but even the busiest businesses should plan to post new content at least once a week.<\/p>\r\n                <p>Make the goals of the latest social media campaign clear, but combine strategies and change gears when necessary to ensure the social media marketing campaign is successful.<\/p>\r\n                \r\n                <p>Learn more about social media marketing in our blogpost &#8220;<a href=\"\/customer-blog\/social-media-marketing\/\">Create an Effective Social Media Marketing Strategy in 2022<\/a>&#8220;<\/p>\r\n            <\/div>\r\n\r\n        <\/div>        \r\n\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>S Social Media Marketing Social Media Marketing \u2013 Short Conceptual Explanation What is Social media marketing? Benefits of social media marketing Goals of social media marketing Social media optimization Making the most of social media marketing Social Media Marketing \u2013 Short Conceptual Explanation Social media marketing is the process of advertising and promoting products using [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":34822,"menu_order":0,"comment_status":"open","ping_status":"open","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media marketing \u21d2 Content Marketing Glossary | clickworker<\/title>\n<meta name=\"description\" content=\"Social media marketing is a marketing sector in which company communication and advertising messages are shared by means of social networks.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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