{"id":58400,"date":"2021-04-12T07:00:53","date_gmt":"2021-04-12T06:00:53","guid":{"rendered":"https:\/\/www.clickworker.com\/?p=58400"},"modified":"2022-08-29T15:10:07","modified_gmt":"2022-08-29T14:10:07","slug":"address-qualification","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/customer-blog\/address-qualification\/","title":{"rendered":"Address qualification in the B2B sector"},"content":{"rendered":"

\"Address<\/p>\r\n\r\n

Address qualification is the constant improvement of the quality of marketing-relevant addresses. Business partner data and customer data need to be regularly updated and, if possible, enriched with additional information. As a key success factor, high-quality addresses prevent wastage and high marketing costs. This is especially true in the B2B sector.<\/p>\r\n\r\n\r\n\r\n

Address qualification for enhanced quality<\/h2>\r\n\r\n

Good addresses — good sales. Granted, this is a simplified meaning of the term ‘address qualification’. But it sums it up: The best acquisition misses its goal unless it reaches the right target. Address qualification consists of two essential elements:<\/p>\r\n

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  1. Updating the addresses<\/li>\r\n
  2. Supplementing the addresses with additional data<\/li>\r\n<\/ol>\r\n

    This is a well-known problem: Business-relevant addresses deteriorate as time goes by. Personal and business-related data lose their relevance. They are incomplete and will eventually be incorrect. These losses may already show when searching for the correct way to address your business partner.<\/p>\r\n

    In the B2B sector in particular, these mistakes have serious consequences. Every contact is a potential, lucrative business relationship. A profitable contact starts with the contact person.<\/p>\r\n

    B2B: Know your partner<\/h2>\r\n

    Knowledge regarding your contact person is especially valuable in business and business (B2B) relationships. The following information is vital:<\/p>\r\n