{"id":55419,"date":"2020-09-08T13:36:57","date_gmt":"2020-09-08T12:36:57","guid":{"rendered":"https:\/\/www.clickworker.com\/?page_id=55419"},"modified":"2022-11-23T10:27:23","modified_gmt":"2022-11-23T09:27:23","slug":"social-bots","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/ai-glossary\/social-bots\/","title":{"rendered":"Social Bots"},"content":{"rendered":"<section class=\"white section-space top_grey_separation_sm\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-lg-6\">\r\n\r\n<span class=\"gl_letter_offcanvas gl_single\">S<\/span>\r\n<h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Social Bots<\/span><\/h1>\r\n<ul>\r\n \t<li><a href=\"#explanation\">Social Bots \u2013 Short Explanation<\/a><\/li>\r\n \t<li><a href=\"#world\">Social Bots in the Real World<\/a><\/li>\r\n\t<li><a href=\"#AI\">Social Bots in the World of AI<\/a><\/li>\r\n\t\r\n<\/ul>\r\n<\/div>\r\n\t\r\n<div class=\"col-lg-6\">\r\n\t\t\t <img decoding=\"async\" src=\"https:\/\/www.clickworker.com\/wp-content\/uploads\/2020\/09\/Social-Bots.png\" alt=\"Social Bots\" class=\"gl_image max-width-100\"\/><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"gray section-space\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-lg-12\">\r\n<h2 class=\"section-headline mb-4\" id=\"explanation\">Social Bots \u2013 Short Explanation<\/h2>\r\n<p>You are probably familiar with chatbots or other tools of a similar nature for service and support. Chatbots provide customers with a beneficial way of gaining access to information in a timely and effective manner. They are a huge boon to support and customer service teams as they can deflect common customer issues while ensuring customers still obtain help and assistance.<\/p>\r\n<p>Sadly, <strong>social bots<\/strong> are not as innocent or beneficial. They are most well known as the bots and tools used on social media sites to guide and influence opinions and discussions. Social bots are not all bad \u2013 companies often use them for marketing reasons. However, when they simulate humans on social networks purely to influence opinion, whether that is for a product or a president, they can be dangerous.\r\n<\/p>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<section class=\"white section-space bottom_grey_separation_sm\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-lg-12\">\r\n<h2 class=\"section-headline mb-4\" id=\"world\">Social Bots in the Real World<\/h2>\r\n<p>Social bots are already in use on many of the most popular social media platforms like Facebook, Twitter, Instagram, and more. By posting positive reviews of a specific product or service, they can drive consumers towards a particular company. Similarly, by posting false or misleading information, they can be used to discredit companies and individuals. <\/p>\r\n<p><a href=\"https:\/\/www.clickworker.com\/ai-glossary\/chatbot\/\">Chatbots<\/a> \u201cchat\u201d to customers \u2013 hence the name. Social bots are not as intelligent. As simple automated programs that reside on social media platforms, at times, their only purpose is to comment, follow, or like other posts and people. Due to this simplicity of operation, multiple social bots can be managed by a single individual. Chatbots, on the other hand, often require teams of people to maintain a single chatbot.\r\n\r\n<\/p>\r\n\r\n\r\n\r\n<h2 class=\"section-headline mb-4\" id=\"AI\">Social Bots in the World of AI<\/h2>\r\n<p>A 2016 study indicated that close to 50% of the traffic online is generated by bots. Since that time, the number of bots and the volume of traffic has only increased. Current statistics place the number of fake accounts on Facebook and Twitter at close to 15%. <br\/>\r\nMany bots have useful purposes online. They can provide updated weather and traffic information, information about earthquakes, and curated news headlines. The distinction between these bots and other social bots is that they are clearly defined as machines.<\/p>\r\n<p>Social bots are primarily used to influence consumers with regards to purchases and citizens from a political point of view. They work by searching social networks for posts on a particular topic or conversation that matches their parameters. They then simulate human conversation (like a chatbot), often posting further deceptive or manipulative information. Social bots work by pretending to be humans. <\/p>\r\n<p>Social bots are successful because they pretend to be human. Some of them actually even have fake sleep-wake cycles to better mimic human behavior. While they are programmed to work independently, in concert they can be very powerful.  In fact, social bots are thought to have impacted the Brexit vote in 2016 and even the US presidential election.\r\n\r\n<\/p>\r\n\r\n\r\n\t<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>S Social Bots Social Bots \u2013 Short Explanation Social Bots in the Real World Social Bots in the World of AI Social Bots \u2013 Short Explanation You are probably familiar with chatbots or other tools of a similar nature for service and support. Chatbots provide customers with a beneficial way of gaining access to information [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":54483,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Bots - Term explanation in the AI glossary | clickworker<\/title>\n<meta name=\"description\" content=\"Social Bots are most well known as the bots and tools used on social media sites to guide and influence opinions and discussions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/ai-glossary\/social-bots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Bots - 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