{"id":37965,"date":"2017-03-20T10:48:10","date_gmt":"2017-03-20T09:48:10","guid":{"rendered":"https:\/\/www.clickworker.com\/?page_id=37965\/"},"modified":"2022-09-28T14:32:41","modified_gmt":"2022-09-28T13:32:41","slug":"link-building","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/content-marketing-glossary\/link-building\/","title":{"rendered":"Link building"},"content":{"rendered":"<section class=\"white section-space-small top_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center justify-content-lg-between\">\r\n            <div class=\"col-lg-6\"> <span class=\"gl_letter_offcanvas gl_single\">L<\/span>\r\n                <h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Link building<\/span>\r\n                <\/h1>\r\n                <ul>\r\n                    <li><a href=\"#linkbuilding\">Link Building \u2013 Short Conceptual Explanation<\/a><\/li>\r\n                    <li><a href=\"#howitworks\">How link building works<\/a><\/li>\r\n                    <li><a href=\"#searchengines\">How search engines use links<\/a><\/li>\r\n                    <li><a href=\"#seoboost\">How link building can boost SEO<\/a><\/li>\r\n                    <li><a href=\"#goodandbadlinks\">Good and bad links<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-auto text-center\">\r\n                <img decoding=\"async\" class=\"gl_image max-width-100 rounded\" src=\"\/wp-content\/uploads\/2017\/03\/linkbuilding.jpg\"\r\n                    alt=\"Link building\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gray section-space-small\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"linkbuilding\">Link Building \u2013 Short Conceptual Explanation\r\n                <\/h2>\r\n                <p><strong>Link building<\/strong> is a SEO technique. It involves using hyperlinks throughout the\r\n                    content. Those hyperlinks lead to other websites, like blog articles. It is an important SEO\r\n                    technique because it enables search engines, like Google, to comb through the web more effectively,\r\n                    which in turn can cause the website that is being linked to to show up earlier in search results.\r\n                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"white section-space-small bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"howitworks\">How link building works<\/h2>\r\n                <p>Link building is the practice of placing links that lead to other websites inside a piece of content.\r\n                    In some cases, that link may lead back to another page on the same website, although this technique\r\n                    is a little less effective. They are most often used in <a\r\n                        href=\"https:\/\/www.clickworker.com\/blog-writing-service\/\" title=\"Blog Writing Service\">blog post\r\n                        writing<\/a>.<\/p>\r\n                <p>Links are placed throughout the article using words or phrases that relate to the link. For the\r\n                    reader, links provide a way to gather more information. However, search engines also use links to\r\n                    learn more about the web.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/07\/Link_Building.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"Link Building \u2013 Short Conceptual Explanation\"\r\n                    title=\"Link Building \u2013 Short Conceptual Explanation\">\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/07\/Link_Building2.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"How search engines use links\" title=\"How search engines use links\">\r\n            <\/div>\r\n            <div class=\"col-lg-8 order-first order-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"searchengines\">How search engines use links<\/h2>\r\n                <p>Search engines are always <a href=\"https:\/\/computer.howstuffworks.com\/internet\/basics\/search-engine1.htm\" target=\"_blank\" rel=\"noopener noreferrer\">crawling the web<\/a>, looking for new content to add to the search\r\n                    results page. They also continuously comb through catalogued pages to adjust where that content ends\r\n                    up on the search engine results page.<\/p>\r\n                <p>Links act like streets between pages, leading the search engine from one page to the next. Just like\r\n                    busy streets are more well-known and popular, so are web pages that have many links on many other\r\n                    websites. If a piece of content has numerous different links on the web, the search engine will rank\r\n                    that content higher, which means it is more likely to rank well in search results.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4\" id=\"seoboost\">How link building can boost SEO<\/h2>\r\n                <p>Link building can be a very difficult SEO strategy. It can be difficult for a site to do link\r\n                    building that will directly benefit their site. When creating content, the links should lead to\r\n                    other sites, so businesses have to find ways to get their links in other content that is not their\r\n                    own.<\/p>\r\n                <p>Some content producers offer this as a service. For example, they will create content for a business\r\n                    that will be posted somewhere else on the web so links can be utilized that point back to their\r\n                    website. Other businesses develop partnerships with the sole purpose of including links throughout\r\n                    each other\u2019s content.<\/p>\r\n                <p>Adding links to content on a website that points somewhere else still has benefits for businesses\r\n                    that include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>Building authority in a specific niche<\/li>\r\n                    <li>Sending referral traffic to the site<\/li>\r\n                    <li>Helping a business network with other industry leaders<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/07\/Link_Building3.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"How link building can boost SEO\" title=\"How link building can boost SEO\">\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"goodandbadlinks\">Good and bad links<\/h2>\r\n                <p>The quality of the links that are used throughout a piece of Internet content is important. When\r\n                    using links throughout content, it is important to choose links that are trusted, which means they\r\n                    rank high in <a href=\"https:\/\/moz.com\/learn\/seo\/domain-authority\" target=\"_blank\" rel=\"noopener noreferrer\">domain authority<\/a>.<\/p>\r\n                <p>It is also important to include links from diverse locations around the web. The link has to be\r\n                    relevant to the content, and there cannot be too many. If the page is bogged down with countless\r\n                    links, search engines will assume they are not valuable, and in turn, will not deem the content\r\n                    valuable.<\/p>\r\n                <p>Functionality is also important to consider while doing link building. URLs can change and some\r\n                    content can be pulled from the web. It is important that all the links within a piece of content are\r\n                    functional, which means regular reviews of link functionality in the content on a website is\r\n                    important.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>L Link building Link Building \u2013 Short Conceptual Explanation How link building works How search engines use links How link building can boost SEO Good and bad links Link Building \u2013 Short Conceptual Explanation Link building is a SEO technique. It involves using hyperlinks throughout the content. Those hyperlinks lead to other websites, like blog [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":34822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Link building \u21d2 Content Marketing Glossary | clickworker<\/title>\n<meta name=\"description\" content=\"The term link building describes the methods website operators use to increase the number of links (so-called backlinks) that refer to their own web pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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