{"id":53741,"date":"2020-04-17T11:59:12","date_gmt":"2020-04-17T10:59:12","guid":{"rendered":"https:\/\/www.clickworker.com\/?page_id=53741"},"modified":"2022-09-19T15:30:24","modified_gmt":"2022-09-19T14:30:24","slug":"call-to-action","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/","title":{"rendered":"Call to action"},"content":{"rendered":"<section class=\"white section-space-small top_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center justify-content-lg-between\">\r\n            <div class=\"col-lg-6\"> <span class=\"gl_letter_offcanvas gl_single\">C<\/span>\r\n                <h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Call to Action<\/span>\r\n                <\/h1>\r\n                <ul>\r\n                    <li><a href=\"#kurzerklaerung\">Call to Action \u2013 Short Conceptual Explanation<\/a><\/li>\r\n                    <li><a href=\"#ziel\">When to create a call to action<\/a><\/li>\r\n                    <li><a href=\"#calltoaction\">How to create a good Call to Action<\/a><\/li>\r\n                    <li><a href=\"#fazit\">The importance of tracking results<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-auto text-center\">\r\n                <img decoding=\"async\" class=\"gl_image max-width-100\" src=\"\/wp-content\/uploads\/2020\/01\/call-to-action.png\"\r\n                    alt=\"Call to Action\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gray section-space-small\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8 order-first order-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"kurzerklaerung\">Call to Action \u2013 Short Conceptual Explanation\r\n                <\/h2>                \r\n                <p>A <strong>Call to action<\/strong> (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something, but it can also include downloading an eBook or white paper, signing up for a webinar, providing an email address and more. Most CTAs are located at the bottom of a webpage, but they are sometimes used in other areas of content, which is especially the case with long-form sales pages.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/04\/CTA-English-Bild1.png\" class=\"img-fluid rounded\" alt=\"Call to action\"\/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"white section-space-small bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"ziel\">When to create a call to action<\/h2>\r\n            <\/div>\r\n            <div class=\"col-lg-8\">\r\n                <p>A call to action is created for a variety of reasons. They are often created to get a user to click on something, but they can also encourage the user to fill out a form. A CTA can include getting the user to:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>Sign up for an email <a href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/newsletter\/\" alt=\"Newsletter - term explanation\" title=\"Newsletter - term explanation\">newsletter<\/a><\/li>\r\n                    <li>Download an eBook<\/li>\r\n                    <li>Sign up for an online course or webinar<\/li>\r\n                    <li>Follow a page on social media<\/li>\r\n                    <li>Place an order<\/li>\r\n                    <li>Learn more about a product or service<\/li>\r\n                    <li>Contact the business directly by phone<\/li>\r\n                <\/ul>\r\n                <p>In some cases, multiple CTAs can be used on the same page, which is often the case if the business would like to obtain personal information, like an email address, in addition to encouraging a download, like an eBook.<\/p>\r\n                <p>No matter why a specific call to action is being used, they are all designed to make it obvious to a user what they are supposed to do next. They can increase conversions and ultimately sales because users don\u2019t have to search for a contact or product page in order to take the next step in the <a href=\"https:\/\/www.entrepreneur.com\/article\/296526\" target=\"_blank\" rel=\"noopener noreferrer\">sales funnel<\/a><\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/04\/CTA-English-Bild2.png\" class=\"img-fluid rounded\" alt=\"When to create a call to action\"\/>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-8 order-first order-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"calltoaction\">How to create a good Call to Action<\/h2>\r\n                <p>Creating a good call to action involves more than just including a button that says \u201cClick Here.\u201d There are multiple things that increase engagement and encourage people to click or provide their personal information.<\/p>\r\n                <p>Clarity is important when creating a CTA. Make it obvious what the user is supposed to do next and keep it simple. Short, actionable phrases with simple verbs are easier to understand than lengthy, complicated sentences.<\/p>\r\n                <p>An eye-catching design can help increase engagement by making the call to action stick out from other content on the page. A clear value proposition is also important. When the user know exactly what they&#8217;ll get in return for completing the requested action, they are more likely to do what the CTA is telling them to do.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/04\/CTA-English-Bild3.png\" class=\"img-fluid rounded\" alt=\"How to create a good Call to Action\"\/>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"fazit\">The importance of tracking results<\/h2>\r\n                <p>Not all CTAs are effective. Just like other marketing strategies, like search engine optimization and email marketing, it is important to track results. Track how many visitors are taking the next step in your sales process. If there aren&#8217;t many people clicking on the CTA, consider trying a different one.<\/p>\r\n                <p><a href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/a-b-testing\/\">A\/B testing<\/a> is also an option when creating a call to action. It involves creating two separate CTAs and seeing which one is more effective. For example, try a CTA that encourages users to &#8220;Subscribe Now&#8221; and another that says &#8220;Get your free report now.&#8221; You can then compare which one is more successful and use that one on the website.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>C Call to Action Call to Action \u2013 Short Conceptual Explanation When to create a call to action How to create a good Call to Action The importance of tracking results Call to Action \u2013 Short Conceptual Explanation A Call to action (CTA) is a short statement or an image that is created to get [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":34822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call to Action \u21d2 Content Marketing Glossary | clickworker<\/title>\n<meta name=\"description\" content=\"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call to Action \u21d2 Content Marketing Glossary | clickworker\" \/>\n<meta property=\"og:description\" content=\"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/\" \/>\n<meta property=\"og:site_name\" content=\"clickworker.com\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-19T14:30:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/\",\"url\":\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/\",\"name\":\"Call to Action \u21d2 Content Marketing Glossary | clickworker\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickworker.com\/#website\"},\"datePublished\":\"2020-04-17T10:59:12+00:00\",\"dateModified\":\"2022-09-19T14:30:24+00:00\",\"description\":\"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clickworker.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Content Marketing Glossary\",\"item\":\"https:\/\/www.clickworker.com\/content-marketing-glossary\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Call to action\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clickworker.com\/#website\",\"url\":\"https:\/\/www.clickworker.com\/\",\"name\":\"clickworker.com\",\"description\":\"Your Content Provider\",\"publisher\":{\"@id\":\"https:\/\/www.clickworker.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clickworker.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clickworker.com\/#organization\",\"name\":\"clickworker\",\"url\":\"https:\/\/www.clickworker.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp\",\"contentUrl\":\"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp\",\"width\":696,\"height\":696,\"caption\":\"clickworker\"},\"image\":{\"@id\":\"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/clickworker\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Call to Action \u21d2 Content Marketing Glossary | clickworker","description":"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/","og_locale":"en_US","og_type":"article","og_title":"Call to Action \u21d2 Content Marketing Glossary | clickworker","og_description":"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..","og_url":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/","og_site_name":"clickworker.com","article_modified_time":"2022-09-19T14:30:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/","url":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/","name":"Call to Action \u21d2 Content Marketing Glossary | clickworker","isPartOf":{"@id":"https:\/\/www.clickworker.com\/#website"},"datePublished":"2020-04-17T10:59:12+00:00","dateModified":"2022-09-19T14:30:24+00:00","description":"A Call to action (CTA) is a short statement or an image that is created to get the user to take action right away. It often involves clicking on something..","breadcrumb":{"@id":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clickworker.com\/content-marketing-glossary\/call-to-action\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clickworker.com\/"},{"@type":"ListItem","position":2,"name":"Content Marketing Glossary","item":"https:\/\/www.clickworker.com\/content-marketing-glossary\/"},{"@type":"ListItem","position":3,"name":"Call to action"}]},{"@type":"WebSite","@id":"https:\/\/www.clickworker.com\/#website","url":"https:\/\/www.clickworker.com\/","name":"clickworker.com","description":"Your Content Provider","publisher":{"@id":"https:\/\/www.clickworker.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clickworker.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clickworker.com\/#organization","name":"clickworker","url":"https:\/\/www.clickworker.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp","contentUrl":"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp","width":696,"height":696,"caption":"clickworker"},"image":{"@id":"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/clickworker\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/53741"}],"collection":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/comments?post=53741"}],"version-history":[{"count":21,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/53741\/revisions"}],"predecessor-version":[{"id":68562,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/53741\/revisions\/68562"}],"up":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/34822"}],"wp:attachment":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/media?parent=53741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}