Search engine optimization: These 8 SEO plug-ins for chrome can help
In today’s post we will introduce eight browser SEO plug-ins for Chrome, with which you can tackle various search engine optimization issues. We selected Chrome because it is the most common browser and it has a correspondingly large range of plug-ins.
Read moreRedirects and SEO
A redirect is used to move an Internet address to a different URL. The technical implementation is usually quite straightforward. However, one ought to keep certain details in mind to maintain better rankings with Google & co. and to avoid losing users. This is because redirects are also relevant for search engine optimization.
Read moreRich Snippets – improved ranking with more data
This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.
Read moreSEO Content – Text optimization by text expansion or re-writing?
When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.
Read moreThe Top Spot Guaranteed – Placement as a Featured Snippet on Google
Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?
Read moreThe best tips for data enhancement and data validation for your online business
Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.
Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.
In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.
Landing Page: Build Cleverly and Avoid Mistakes
Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made over and over again. Find out now what those are, how to do it better and what is truly important when it comes to landing pages.
Penguin 4.0: What the Google update accomplishes
When webpage operators hear the term “Penguin” they do not associate it with the cute, black-tailed creatures of the Antarctic. They link it to a Google update that has driven one or two webmasters to desperation by making their perfectly search engine optimized webpage suddenly disappear from the Google ranking. The webmasters had to put a lot of effort into winning back the former rank. But what exactly does Penguin do? And which changes does the version Penguin 4.0 bring? What we can reveal is that Penguin 4.0 will make it simpler to undo penalties by Google.
What is Penguin?
Penguin is the name of an update that combines various changes of the Google ranking algorithms. Penguin’s goal is to suppress so-called web spam in the search results. “Web spam” is a term used to describe webpages that use unauthorized methods to achieve a better ranking in Google. Webpages with a better ranking are supposed to provide the searcher with enhanced value. This is not the case with web spam. These pages are written for search engines and their goal is to produce a large number of clicks.
The first Penguin update was released in 2012. Its effect was immediately perceptible. Many top ranking pages suddenly disappeared from the ranking. In English speaking countries, 3.1 percent of all search queries were affected. In Germany three percent of the search queries were impacted, and in Poland as many as five percent.
Headlines and Headings for Online Articles
Actually it’s just a couple of words, but they can certainly be a defining factor: it’s all about the heading of a text. Besides the colorful images, it’s the first thing to catch the eye and often determines whether the user reads the text or not. And yet it should be distinguished here between texts in a daily newspaper, for example, and articles on the internet. A person who buys a newspaper will most probably also read the sports and culture sections, even when local news and politics are more his sphere of interest. It will be read because it was paid for. On the internet texts are available at no charge and in great abundance, so the user may have a hard time deciding what to read. Based on experience, an internet article is only given a rough scan by the reader where he notices the headlines first, and based on those decides if he will read on or not.
Use of images and videos on websites
Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.
Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.
