{"id":42056,"date":"2018-01-29T15:03:41","date_gmt":"2018-01-29T14:03:41","guid":{"rendered":"https:\/\/www.clickworker.com\/?page_id=42056"},"modified":"2023-02-24T15:56:02","modified_gmt":"2023-02-24T14:56:02","slug":"categorization-of-products-case-study","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/","title":{"rendered":"Categorization of Products &#8211; Case Study"},"content":{"rendered":"<style>\r\n.v7 ol.managed-counter-list-case-studies::before {\r\n    height: calc(100% - 3rem);\r\n}\r\n@media only screen and (max-width: 767.98px) {\r\n.v7 ol.managed-counter-list-case-studies::before {\r\n    height: calc(100% - 13rem);\r\n}\r\n}\r\n\r\n<\/style>\r\n<section class=\"header-section green-gradient section mit-bg top_white_separation_sm cw--green pt-lg-5\">\r\n    <div class=\"container py-lg-5\">\r\n        <div class=\"row pt-lg-5\">\r\n            <div class=\"col-lg-11 text-container\">\r\n                <h1 class=\"mBigger\">Categorization of Products<\/h1>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row text-container txt-white\">\r\n            <div class=\"col-lg-4 order-lg-12\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/categorization-of-products-heading.svg\"\r\n                    class=\"vertical-centred img-w-100 pb-sm-5 pb-md-3 position-lg-absolute pull-rel right-3\"\r\n                    class=\"robot-bg\" alt=\"Case study: Classification of Products for an Online Fashion Store\">\r\n            <\/div>\r\n            <div class=\"col-lg-8 order-lg-1\">\r\n                <!--<p class=\"lead\">Tailor-made solutions for the efficient implementation of your projects.<\/p>-->\r\n                <p class=\"h4 text-container txt-white\"><strong>Case study: Classification of Products for an Online\r\n                        Fashion Store<\/strong><\/p>\r\n                <p class=\"txt-white\">Clickworkers sort thousands of online store products into the correct product\r\n                    categories.<\/p>\r\n\r\n                <a href=\"\/\/www.clickworker.com\/contact-for-customers\/managed-service-sales-team-contact\/\" class=\"btn btn-primary\" role=\"button\"> <i\r\n                        class=\"fa fa-envelope-o\" aria-hidden=\"true\"><\/i> Get in touch with us!<\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<a href=\"tel:0012128786686\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +1 (212) 878-6686<\/a>   \r\n                <a href=\"tel:004920195971830\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +49 201 95971830<\/a>\r\n                \r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<!--\/HEADER -->\r\n<div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n<section class=\"section white pt-0 top_grey_separation_sm cw--green\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/categorization-of-products-challange.svg\"\r\n                    alt=\"Case study: Classification of Products for an Online Fashion Store\" \/>\r\n            <\/div>\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4\">The Challenge<\/h2>\r\n                <p>An important success factor in online trade is the usability of the store. It is essential that the\r\n                    users get a quick overview of the range of items as well as access to the product they are looking\r\n                    for. This is possible when the product lines are clearly arranged and assigned to the appropriate\r\n                    categories and sub-categories. Structured data in the store facilitate internal search functions and\r\n                    optimize the store for search engines such as Google and co.\r\n                <\/p>\r\n                <p>\r\n                    Many store operators are faced with a huge task: They have a large range of products and want to\r\n                    optimize their store by editing category trees and providing more detailed information. Within a\r\n                    very short period of time, thousands of products must be examined with regard to their\r\n                    classification in the new category tree. These need, where necessary, to be corrected and expanded.\r\n                    In addition, new products that must be reassigned are continuously being added to the range.\r\n                <\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row my-5\">\r\n            <div class=\"col-lg-8 my-auto\">\r\n                <h2 class=\"section-headline mb-4\">The Solution<\/h2>\r\n                <p>Numerous Clickworkers take a look at the pictures, names and descriptions of the products and\r\n                    classify them in the correct categories and sub-categories of the store. All of the classifications\r\n                    are carried out to the lowest level of categorization possible in the category tree provided by the\r\n                    customer.<\/p>\r\n                <p>\r\n                    Each product is classified by two Clickworkers independently of one another. Concordant results\r\n                    produce a clearly correct classification. If there are differences, the respective product is\r\n                    classified by further Clickworkers to ensure a correct end result based on what the majority\r\n                    decides.\r\n                <\/p>\r\n                <p>\r\n                    To further optimize the store, the Clickworkers mark product photos which are of poor quality, which\r\n                    lack a product description or which display a description that does not match the product photo.\r\n                <\/p>\r\n                <p>More information about our service \u201c<a\r\n                        href=\"https:\/\/www.clickworker.com\/product-categorization-product-tagging\/\"\r\n                        alt=\"More about our service Categorization of Products\"\r\n                        title=\"Case study: Classification of Products for an Online Fashion Store\">Categorization of Products<\/a>\u201c<\/p>\r\n\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" class=\"img-fluid\" src=\"\/wp-content\/uploads\/2018\/01\/Kategorisierung-von-Produkten.jpg\"\r\n                    alt=\"Case study: Classification of Products for an Online Fashion Store\" \/>\r\n            <\/div>\r\n\r\n        <\/div><!-- end row-->\r\n\r\n    <\/div>\r\n<\/section>\r\n\r\n\r\n\r\n\r\n<section class=\"section gray pb-5\">\r\n    <div class=\"container pb-5\">\r\n        <div class=\"row mb-4\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\">Project Data<\/h2>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <div class=\"card ds-50\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-lg-6 my-auto\">\r\n\r\n                            <ul class=\"standardV8styled cw--green\">\r\n                                <li><strong>Clickworker qualifications: <\/strong>\r\n                                    <ul>\r\n                                        <li>\r\n                                            German and English native speakers\r\n                                        <\/li>\r\n                                        <li>\r\n                                            Successful completion of the first three tasks as test tasks\r\n                                        <\/li>\r\n                                    <\/ul>\r\n                                <\/li>\r\n                                <li><strong>Tasks: <\/strong>\r\n                                    <ul>\r\n                                        <li>Categorization of products, i.e. classification of products based on product\r\n                                            photos, product names, product brands, short descriptions, target groups and\r\n                                            links to the appropriate product categories and sub-categories (up to four\r\n                                            levels) of the store.<\/li>\r\n                                        <li>\r\n                                            Marking products that do not fit into the range of products sold by the\r\n                                            store, that do not have product descriptions or are unsuitable, as well as\r\n                                            marking poor quality pictures of products.\r\n                                        <\/li>\r\n                                    <\/ul>\r\n                                <\/li>\r\n\r\n                                <li><strong>Quality assurance: <\/strong>Majority decision and injected testing<\/li>\r\n                                <li><strong>Project volume: <\/strong>80,000 products<\/li>\r\n                                <li><strong>Data transfer: <\/strong>Via API<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n\r\n                        <div class=\"col-lg-6 my-auto\">\r\n                            <img decoding=\"async\" class=\"img-fluid\"\r\n                                src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/project-data-2.svg\"\r\n                                alt=\"Case study: Classification of Products for an Online Fashion Store\" \/>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n                <\/div><!-- card end -->\r\n            <\/div><!-- card col -->\r\n\r\n        <\/div><!-- card row -->\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row pb-5 case__studies\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-5\">Workflow<\/h2>\r\n                <ol class=\"managed-counter-list-case-studies\">\r\n                    <li class=\"fst\">\r\n                        The customer defines the job as well as the scope of the project and provides access to the\r\n                        product photos, links and information as well as the category tree via an API interface.\r\n                    <\/li>\r\n                    <li class=\"scnd\">\r\n                        clickworker then draws up the project ensuring that, per task given, one product with the\r\n                        product name,\r\n                        1 \u2013 4 product images, a short description and a link to the product as well as the category tree\r\n                        of the store are displayed to every Clickworker.\r\n                    <\/li>\r\n                    <li class=\"thrd\">\r\n                        The Clickworkers classify the products in the appropriate categories and sub-categories by\r\n                        clicking on the respective field of the category tree.\r\n                        Poor quality product photos or inappropriate product descriptions are marked.\r\n                    <\/li>\r\n                    <li class=\"frth\">Each task is handled by two Clickworkers simultaneously. The data are proper if the\r\n                        results match. The correct data are sent to the customer via API.<\/li>\r\n\r\n\r\n                <\/ol>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/section>\r\n\r\n<section class=\"white section-space bottom_grey_separation_sm cw--purple\">\r\n    <div class=\"container\">\r\n        <div class=\"row align-items-center\">\r\n            <div class=\"col-lg-6\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/v8services\/services-benifits.svg\"\r\n                    class=\"mb-4 mb-sm-0 w-100 position-relative pull-rel left-2\"\r\n                    alt=\"Case study: Classification of Products for an Online Fashion Store\">\r\n            <\/div>\r\n            <div class=\"col-lg-6\">\r\n                <h2 class=\"section-headline mb-4\">Advantages<\/h2>\r\n                <ul class=\"benefitStyled cw--green\">\r\n                    <li>Efficient optimization of online-shops<\/li>\r\n                    <li>Speed \u2013 quick assignment of products<\/li>\r\n                    <li>Categorization with human logic<\/li>\r\n                    <li>Quality assured results<\/li>\r\n                    <li>Scalable throughput, flexible workforce<\/li>\r\n                    <li>API connection<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Categorization of Products Case study: Classification of Products for an Online Fashion Store Clickworkers sort thousands of online store products into the correct product categories. Get in touch with us! +1 (212) 878-6686 +49 201 95971830 The Challenge An important success factor in online trade is the usability of the store. It is essential that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":31877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_bootstrap.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Categorization of Products - Case Study by clickworker<\/title>\n<meta name=\"description\" content=\"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Categorization of Products - Case Study by clickworker\" \/>\n<meta property=\"og:description\" content=\"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"clickworker.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T14:56:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/\",\"url\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/\",\"name\":\"Categorization of Products - Case Study by clickworker\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickworker.com\/#website\"},\"datePublished\":\"2018-01-29T14:03:41+00:00\",\"dateModified\":\"2023-02-24T14:56:02+00:00\",\"description\":\"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clickworker.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crowdsourcing Case Studies\",\"item\":\"https:\/\/www.clickworker.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Categorization of Products &#8211; Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clickworker.com\/#website\",\"url\":\"https:\/\/www.clickworker.com\/\",\"name\":\"clickworker.com\",\"description\":\"Your Content Provider\",\"publisher\":{\"@id\":\"https:\/\/www.clickworker.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clickworker.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clickworker.com\/#organization\",\"name\":\"clickworker\",\"url\":\"https:\/\/www.clickworker.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp\",\"contentUrl\":\"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp\",\"width\":696,\"height\":696,\"caption\":\"clickworker\"},\"image\":{\"@id\":\"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/clickworker\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Categorization of Products - Case Study by clickworker","description":"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Categorization of Products - Case Study by clickworker","og_description":"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.","og_url":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/","og_site_name":"clickworker.com","article_modified_time":"2023-02-24T14:56:02+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/","url":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/","name":"Categorization of Products - Case Study by clickworker","isPartOf":{"@id":"https:\/\/www.clickworker.com\/#website"},"datePublished":"2018-01-29T14:03:41+00:00","dateModified":"2023-02-24T14:56:02+00:00","description":"Categorization of Products for an Online Fashion Store. Clickworkers sort thousands of store products into the correct product categories - Case Study.","breadcrumb":{"@id":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-products-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clickworker.com\/"},{"@type":"ListItem","position":2,"name":"Crowdsourcing Case Studies","item":"https:\/\/www.clickworker.com\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Categorization of Products &#8211; Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.clickworker.com\/#website","url":"https:\/\/www.clickworker.com\/","name":"clickworker.com","description":"Your Content Provider","publisher":{"@id":"https:\/\/www.clickworker.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clickworker.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clickworker.com\/#organization","name":"clickworker","url":"https:\/\/www.clickworker.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp","contentUrl":"https:\/\/www.clickworker.com\/wp-content\/uploads\/2023\/06\/clickworkerCompactLogo.webp","width":696,"height":696,"caption":"clickworker"},"image":{"@id":"https:\/\/www.clickworker.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/clickworker\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/42056"}],"collection":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/comments?post=42056"}],"version-history":[{"count":20,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/42056\/revisions"}],"predecessor-version":[{"id":72239,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/42056\/revisions\/72239"}],"up":[{"embeddable":true,"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/pages\/31877"}],"wp:attachment":[{"href":"https:\/\/www.clickworker.com\/wp-json\/wp\/v2\/media?parent=42056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}