{"id":31720,"date":"2016-03-17T13:30:04","date_gmt":"2016-03-17T12:30:04","guid":{"rendered":"http:\/\/www.clickworker.com\/en\/?page_id=31720"},"modified":"2023-02-24T15:50:32","modified_gmt":"2023-02-24T14:50:32","slug":"lead-web-research-case-study","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/case-studies\/lead-web-research-case-study\/","title":{"rendered":"Lead Web Research &#8211; Case Study"},"content":{"rendered":"<style>\r\nli.cw-url-identify::after, li.cw-unsatisfactory-results-analyze::after {\r\n    background-size: 35px;\r\n}\r\nsection.violet-gradient {\r\n    background-image: linear-gradient(141deg,#5b549e 0,#7c75ba 71%,#5778ba 100%)!important;\r\n    color: white;\r\n}\r\n<\/style>\r\n<section class=\"header-section violet-gradient section mit-bg top_white_separation_sm cw--purple pt-lg-5\">\r\n    <div class=\"container pb-5\">\r\n        <div class=\"row pt-lg-5\">\r\n            <div class=\"col-lg-8 my-auto text-container\">\r\n                <h1 class=\"mBigger\">Lead Web Research<\/h1>\r\n                <p class=\"h4 text-container txt-white\"><strong>Case Study Web Research of Leads \u2018Axzo\u2019<\/strong><\/p>\r\n                <p class=\"text-container txt-white\">How clickworker helped Axzo to optimize its customer and prospect lists to improve sales conversion<\/p>\r\n\r\n                <a href=\"\/\/www.clickworker.com\/contact-for-customers\/managed-service-sales-team-contact\/\" class=\"btn btn-primary\" role=\"button\"> <i\r\n                        class=\"fa fa-envelope-o\" aria-hidden=\"true\"><\/i> Get in touch with us!<\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<a href=\"tel:0012128786686\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +1 (212) 878-6686<\/a>   \r\n                <a href=\"tel:004920195971830\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +49 201 95971830<\/a>\r\n                            \r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" class=\"vertical-centred img-w-100\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/lead-web-research-heading.svg\" alt=\"Case Study Web Research of Leads \u2018Axzo\u2019\">\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<!--\/HEADER -->\r\n<div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n<section class=\"section white pt-0 top_grey_separation_sm cw--purple\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-4 my-auto p-4\">\r\n                <img decoding=\"async\" class=\"img-pull-to-left\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/lead-web-research-challange.svg\"\r\n                    alt=\"Case Study Web Research of Leads \u2018Axzo\u2019\" \/>\r\n            <\/div>\r\n            <div class=\"col-lg-8 my-auto\">\r\n                <h2 class=\"section-headline mb-4\">The Challenge<\/h2>\r\n                <p>Axzo develops and publishes business and technical training materials for instructor-led courses offered by community colleges, trade schools and continuing adult and employee education programs. \r\n                <\/p>\r\n                <p>In order to build their prospect list, they hired clickworker to research all the institutions and programs offering courses in their subject areas (such as Microsoft Offi ce and Quicken\u00ae) and provide up-to-date information about them.<\/p>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row my-5\">\r\n            <div class=\"col-lg-8 my-auto\">\r\n                <h2 class=\"section-headline mb-4\">The Solution<\/h2>\r\n                <p>clickworker customized a three-step solution that included a generalized Internet <a href=\"https:\/\/www.clickworker.com\/lead-research-services\/\" title=\"Lead Research Services\">lead research<\/a> for training institutions, verification that they were offering classes in specific subject areas and that contact detail and institution information was current, and finally authentication of all course and content information. Axzo\u2019s sales force was given the validated prospect list along with URLs for each individual course description. The result was a quantifiable lift in sales conversion.<\/p>\r\n\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" class=\"img-pull-to-right\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/lead-web-research-solution.svg\"\r\n                    alt=\"Case Study Web Research of Leads \u2018Axzo\u2019\" \/>\r\n            <\/div>\r\n\r\n        <\/div><!-- end row-->\r\n    <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section gray pb-5\">\r\n    <div class=\"container pb-5\">\r\n        <div class=\"row mb-4\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\">Project Data<\/h2>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <div class=\"card ds-50\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-lg-6 my-auto\">\r\n\r\n                            <ul class=\"standardV8styled cw--purple\">\r\n                                <li><strong>Clickworker qualifications: <\/strong>\r\n                                    must pass assessment courses in Web research and data authentication\r\n                                <\/li>\r\n                                <li><strong>Number of institutions researched: <\/strong> More than 4,400<\/li>\r\n                                <li><strong>Data transfer: <\/strong> Results were provided in a .csv format via email<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n\r\n                        <div class=\"col-lg-6 my-auto\">\r\n                            <img decoding=\"async\" class=\"img-fluid\"\r\n                                src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/project-data-2.svg\"\r\n                                alt=\"Case Study Web Research of Leads \u2018Axzo\u2019\" \/>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div><!-- card end -->\r\n            <\/div><!-- card col -->\r\n\r\n        <\/div><!-- card row -->\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row pb-5 case__studies\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-5\">Workflow<\/h2>\r\n                <ol class=\"managed-counter-list-case-studies\">\r\n                    <li class=\"fst\">\r\n                       Client stipulates worker criteria and job scope\r\n                    <\/li>\r\n                    <li class=\"scnd\">\r\n                      Clickworkers locate training institutions in generalized search and capture their URLs\r\n                    <\/li>\r\n                    <li class=\"cw-url-identify\">\r\n                      Clickworkers take URL, verify existence of course(s) in training areas and contact data\r\n                    <\/li>\r\n                    <li class=\"cw-url-identify\">Clickworkers identify URL associated with actual course description and confirms course is still being taught<\/li>\r\n                    <li class=\"thrd\">\r\n                      Editorial review process\r\n                    <\/li>\r\n                    <li class=\"cw-unsatisfactory-results-analyze\">Unsatisfactory results returned to Clickworkers for revisions<\/li>\r\n                    <li class=\"frth\">\r\n                        Satisfactory results compiled and returned to Axzo\r\n                    <\/li>\r\n                <\/ol>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<section class=\"white section-space bottom_grey_separation_sm cw--purple\">\r\n    <div class=\"container\">\r\n        <div class=\"row align-items-center\">\r\n            <div class=\"col-lg-6\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/v8services\/services-benifits.svg\"\r\n                    class=\"mb-4 mb-sm-0 w-100 position-relative pull-rel left-2\"\r\n                    alt=\"Case Study Web Research of Leads \u2018Axzo\u2019\">\r\n            <\/div>\r\n            <div class=\"col-lg-6\">\r\n                <h2 class=\"section-headline mb-4\">Benefits<\/h2>\r\n                <ul class=\"benefitStyled cw--purple\">\r\n                    <li>Quick lead web research of potential cllient data<\/li>\r\n                    <li>Effectiv support for sales activities<\/li>\r\n                    <li>Reliable results researched and checked by humans<\/li>\r\n                    <li>Scalable throughput, flexible workforce<\/li>\r\n                    <li>API integration<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Lead Web Research Case Study Web Research of Leads \u2018Axzo\u2019 How clickworker helped Axzo to optimize its customer and prospect lists to improve sales conversion Get in touch with us! +1 (212) 878-6686 +49 201 95971830 The Challenge Axzo develops and publishes business and technical training materials for instructor-led courses offered by community colleges, trade [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":31877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_bootstrap.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Web Research - Case Study clickworker<\/title>\n<meta name=\"description\" content=\"Lead Web Research Case Study: How clickworker helped Axzo to optimize its customer and prospect lists to improve sales conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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