{"id":23680,"date":"2014-04-23T17:35:54","date_gmt":"2014-04-23T16:35:54","guid":{"rendered":"http:\/\/www.clickworker.com\/?page_id=23680"},"modified":"2022-09-28T20:19:44","modified_gmt":"2022-09-28T19:19:44","slug":"unique-content","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/content-marketing-glossary\/unique-content\/","title":{"rendered":"Unique Content"},"content":{"rendered":"<section class=\"white section-space-small top_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center justify-content-lg-between\">\r\n            <div class=\"col-lg-6\"> <span class=\"gl_letter_offcanvas gl_single\">U<\/span>\r\n                <h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Unique Content<\/span>\r\n                <\/h1>\r\n                <ul>\r\n                    <li><a href=\"#uniquecontent\">Unique Content \u2013 Short Conceptual Explanation<\/a><\/li>\r\n                    <li><a href=\"#duplicatecontent\">Unique content versus duplicate content<\/a><\/li>\r\n                    <li><a href=\"#seo\">Unique content and search engine optimization<\/a><\/li>\r\n                    <li><a href=\"#socialmedia\">Unique content and social media<\/a><\/li>\r\n                    <li><a href=\"#content\">Tips for creating content that is unique<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-auto text-center\">\r\n                <img decoding=\"async\" class=\"gl_image max-width-100 rounded\" src=\"\/wp-content\/uploads\/2014\/05\/unique-content.png\" alt=\"Unique Content\" \/><span class=\"gl_copyright\"><span style=\"color: #f8b02f; font-weight: bold;\">\u00a9<\/span> Andrey Kuzmin &#8211; Fotolia.com<\/span>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gray section-space-small\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"uniquecontent\">Unique Content \u2013 Short Conceptual Explanation<\/h2>\r\n                <p><strong>Unique content<\/strong> is online content that is created to be completely different than any other content found on the web. Creating this kind of content is extremely important because it can enhance search engine optimization (SEO). The opposite is duplicate content, which is content that can found word-for-word on the web. In contrast to unique content, duplicate content doesn\u2019t perform well in regards to SEO.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"white section-space-small bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"duplicatecontent\">Unique content versus duplicate content<\/h2>\r\n                <p>Unique content cannot be found anywhere else on the web. It includes specific information, like locations and company information, as well as unique combinations of words that aren\u2019t repeated on any other websites.<\/p>\r\n                <p>The opposite of unique content is called <a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener\">duplicate content<\/a>. This is content that can be found elsewhere on the web. It can include product descriptions, website content, blog articles, and more where the content is repeated word-for-word on other sites and web pages.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/02\/Unique-Content.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"Unique Content\" title=\"Unique Content\">         \r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/02\/Unique-Content-2.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"Unique content and search engine optimization\" title=\"Unique content and search engine optimization\">\r\n            <\/div>             \r\n            <div class=\"col-lg-8 order-first order-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"seo\">Unique content and search engine optimization<\/h2>\r\n                <p>There are a couple of reasons why unique content is so important. First, it is the best way to provide value to readers. Customers, clients, and followers don\u2019t want to read content that they have already seen elsewhere on the web. They want to know they are following a company or organization that is authentic, which means providing authentic content.<\/p>\r\n                <p>Search engines, like Google, understand the importance of unique content, which is why it is so important to search engine optimization. Google wants to provide the best experience to its searchers, so it punishes duplicate content heavily.<\/p>\r\n                <p>Websites and pages that contain duplicate content will be punished by Google. The content may show up at the bottom of the search engine results pages. Search engines may also choose not to index the page at all, which means it won\u2019t show up in the search results.<\/p>\r\n                <p>If a website contains a lot of duplicate content, the entire site can be punished, not just the individual pages. Google may decide not to index the site, which means none of its pages will show up on any of Google\u2019s search engine results pages, even if all other aspects of the site are SEO-friendly.<\/p>\r\n                     <blockquote class=\"rounded\"><p>Unique content &#8211; e.g. product descriptions, category texts, advisors &#038; guide texts, glossary texts, descriptions of destinations, company profiles, blog posts &#8211; can be ordered through content agencies such as clickworker.<\/p>\r\n                \r\n                <p><strong>Overview of the <a href=\"\/seo-content-services\/\">SEO content services<\/a> provided by clickworker<\/strong><\/p>\t<\/blockquote>\r\n            <\/div>\r\n           \r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"socialmedia\">Unique content and social media<\/h2>\r\n                <p>Unique content is important on social media, but there is a little more leeway compared to other content on the internet.<\/p>\r\n                <p>Most users have multiple social media accounts. Those that don\u2019t use different platforms for different reasons. It is important for a business to create unique content for each platform. That means creating visual content on Instagram and written content on Twitter, for example.<\/p>\r\n                <p>Although duplicate content is punished by search engines, the same isn\u2019t true of social media. The nature of social media is for things to go viral, which means people repost things all the time. Although users do have to be careful about stealing content, individual posts aren\u2019t indexed by Google, which means sharing a piece of content or a picture won\u2019t be punished.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"content\">Tips for creating content that is unique<\/h2>\r\n                <p>It is important to create unique content in order to ensure a site or page isn\u2019t punished by Google. That includes tips like:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                <li>Use multiple sources when writing a blog article<\/li>\r\n                <li>Never look directly at existing content when writing<\/li>\r\n                <li>Write from your own memory<\/li>\r\n                <li>Write in a style that is unique to the website or brand<\/li>\r\n                <li>Never copy and paste content<\/li>\r\n                <li>Always cite research and assign credit when it\u2019s due to others<\/li>\r\n                <li>Ensure content is as unique as possible with a <a href=\"https:\/\/yoast.com\/diy-duplicate-content-check\/\" target=\"_blank\" rel=\"noopener\">duplicate content checker<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-lg-8\">\r\n\r\n                <p>Content that is unique is king on the web, but there are instances when duplicating content is reasonable and expected. For example, a quotation may be included to support a piece of content. A writer may also include portions of content in an online portfolio that can be found elsewhere on the web.<\/p>\r\n                <p>Fortunately, many website publishing platforms allow the writer to differentiate between this kind of content and content that is meant to be unique. It is important to label it properly so Google doesn\u2019t punish the content accidentally. However, the vast majority of the content on the page should be unique, even if quotations and cited information is used.<\/p>\r\n                <p>It is important to note that Google does differentiate between duplicate content and copied content. Duplicate content is assumed to be malicious in its intent, while copied content is not. Although both are punished, duplicate content is punished more heavily than copied content. This distinction will continue to be important as more and more content is posted on the web, and avoiding at least a little duplicate content when creating unique content will be nearly impossible.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/02\/Unique-Content-3.jpg\" class=\"rounded img-fluid\"\r\n                    alt=\"Unique Content\" title=\"Unique Content\" \/>\r\n            <\/div>            \r\n        <\/div>       \r\n\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>U Unique Content Unique Content \u2013 Short Conceptual Explanation Unique content versus duplicate content Unique content and search engine optimization Unique content and social media Tips for creating content that is unique \u00a9 Andrey Kuzmin &#8211; Fotolia.com Unique Content \u2013 Short Conceptual Explanation Unique content is online content that is created to be completely different [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":34822,"menu_order":0,"comment_status":"open","ping_status":"open","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unique content \u21d2 Content Marketing Glossary | clickworker<\/title>\n<meta name=\"description\" content=\"Unique content describes the uniqueness of Web content. 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