{"id":30712,"date":"2023-01-17T16:00:02","date_gmt":"2023-01-17T15:00:02","guid":{"rendered":"http:\/\/clickworker.com\/en\/?p=30712"},"modified":"2023-01-20T10:19:00","modified_gmt":"2023-01-20T09:19:00","slug":"text-creation-briefing-for-our-authors","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/customer-blog\/text-creation-briefing-for-our-authors\/","title":{"rendered":"Tips to create a perfect briefing for our authors"},"content":{"rendered":"<style>\r\n.faq-snippet.collapsable div h2, .faq-snippet {color: #1d1d1f;} .faq-snippet p { color: #212529;}\r\n<\/style>\r\n\r\n<p><a href=\"https:\/\/www.clickworker.com\/seo-content-services\/\" title=\"SEO Content Services\"><img decoding=\"async\" src=\"\/\/www.clickworker.com\/wp-content\/uploads\/2016\/01\/briefing-for-authors.png\"  alt=\"SEO Content Services\" title=\"briefing for authors\" style=\"margin-bottom: 20px;\" class=\"w-100 h-auto rounded size-full wp-image-32478\" \/><\/a><\/p>\r\n\r\n<p>A good briefing for authors on the part of the customer is the key to success for the realization of projects. This is especially true for <a href=\"https:\/\/www.clickworker.com\/about-crowdsourcing\/\">crowdsourcing<\/a> projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the correct implementation of their tasks. A good briefing therefore ensures that all of those involved know exactly what to do, what the customer wants, and what the results are expected to look like.<\/p>\r\n<p><!--more--><\/p>\r\n\r\n<blockquote class=\"rounded\" id=\"hidden\">\r\n                    <p class=\"pb-3\"><strong>Table of Contents<\/strong><\/p>\r\n\t\t\t\t    <ul class=\"standardV8styled\">\r\n\t\t\t\t\t<li><a href=\"#intro\">What is a brief?<\/a><\/li>\t\r\n\t\t\t\t\t<li><a href=\"#p1\">Write a short introduction<\/a><\/li>\t\t\t\t\t\r\n\t\t\t\t\t<li><a href=\"#p2\">Describe the content and layout<\/a><\/li>\t\t\t\t\t\r\n\t\t\t\t\t<li><a href=\"#p3\">Define the target group and style<\/a><\/li>\t\r\n\t\t\t\t\t<li><a href=\"#p4\">Be precise when you define the format<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#p5\">Do not overload the texts with keywords<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#p6\">Dispense with the obvious<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#p7\">Include a sample text<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#p8\">Proofread carefully<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\r\n\t\t\t\t\t<li><a href=\"#faq\">FAQs<\/a><\/li>\r\n\t\t\t\t\t<\/ul>\t\t\t\r\n<\/blockquote>\r\n\r\n<h2 id=\"intro\">What is a brief?<\/h2>\r\n<p>A brief is a written document that you can refer to at any time and use as a guide as the project progresses. It also serves as a check that you&#8217;re moving in the right direction.<br>\r\nA briefing document identifies a specific issue in an effort to persuade others to take action. This kind of document frequently also offers guidance or a possible solutions to the topic that is being explored.<\/p>\r\n<p>The briefing is therefore an essential quality factor for the implementation of crowdsourcing projects. With this in mind, this post will provide some tips for your next text orders at clickworker about how to draft your briefing for our authors.\r\nThese tips include what you ought to pay attention to, as well as what information must be specified. The most difficult challenge is to provide our authors with relevant information while keeping it brief and straightforward<\/p>\r\n\r\n<h2 id=\"p1\">1. Write a short introduction<\/h2>\r\n<p>An introduction is the first part of a piece of writing where the purpose and objectives are stated. A few sentences that explain what the text is meant for, what the themes and types of text are, greatly simplifies the author&#8217;s task.<\/p>\r\n\r\n<h2 id=\"p2\">2. Describe the content and layout<\/h2>\r\n<p>Keep the following points in mind while giving a precise explanation of what your text is about and how you want it to be composed: <\/p>\r\n<ul>\r\n      <li>What must be mentioned (for example delivery options), what must not be mentioned (for example delivery periods and prices)?<\/li>\r\n   <li> How many text parts\/paragraphs is the text supposed to consist of?<\/li>\r\n   <li> How long are the respective text parts supposed to be? What will they be about?<\/li>\r\n    <li>Is the text supposed to have headings? How long are they supposed to be?<\/li>\r\n<\/ul>\r\n\r\n<blockquote class=rounded><p class=\"pb-3\"><strong>Tip:<\/strong><\/p>\r\n\r\n<p class=\"pb-3\">Allow Clickworkers to create content for you. You can get expertly crafted material in all popular languages that has been created by native-speaking authors with experience using<\/p><a href=\"https:\/\/www.clickworker.com\/seo-content-services\/\" class=\"btn btn-primary\" role=\"button\">SEO Content Services<\/a><\/blockquote>\r\n\r\n    \r\n<h2 id=\"p3\">3. Define the target group and style<\/h2>\r\n<p>The target group is a specifically identified subset of all active consumers who have common traits. The target audience responds uniformly to the same factors, such as advertising, as a result. Effective target group definition is important for business marketing.<br>\r\nA clearly defined target group is quite important. On the one hand, targeting just consumers who are highly inclined to make a purchase boosts conversion rates. On the other hand, because there is less waste, the marketing activity budget is spent more efficiently. Customers and users are also less irritated by advertisements because they are promoting goods or services that they are interested in.<\/p>\r\n<p>Give the author precise information about whom the text targets and what it is supposed to achieve.<\/p>\r\n<ul>\r\n<li>What style is the text supposed to be written in (businesslike-informative or promotional)?<\/li>\r\n<li>Do you want the text to be written from a particular perspective (for example from the view of your company)?<\/li>\r\n<li>For Example: The <a href=\"https:\/\/www.clickworker.com\/customer-blog\/website-attracts-your-ideal-customers\/\">target group<\/a> consists of young women who enjoy shopping. The reader will be addressed with an informal &#8220;you&#8221; and the text is supposed to make the reader want to purchase the products. Neutral perspective.<\/li>\r\n<\/ul>\r\n\r\n<p><strong>Tips on finding your target audience<\/strong><\/p>\r\n<div class=\"row\">\r\n<div class=\"col-12 col-lg-8 mx-auto\">\r\n<div class=\"lyte-wrapper\" title=\"How To Find Your Target Audience in 6 Questions\" style=\"width:420px;max-width:100%;margin:5px;\"><div class=\"lyMe\" id=\"WYL_t0meZUDSJv4\" itemprop=\"video\" itemscope itemtype=\"https:\/\/schema.org\/VideoObject\"><div><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/www.clickworker.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Ft0meZUDSJv4%2Fhqdefault.jpg\" \/><meta itemprop=\"embedURL\" content=\"https:\/\/www.youtube.com\/embed\/t0meZUDSJv4\" \/><meta itemprop=\"duration\" content=\"PT15M18S\" \/><meta itemprop=\"uploadDate\" content=\"2019-12-20T05:30:04Z\" \/><\/div><meta itemprop=\"accessibilityFeature\" content=\"captions\" \/><div id=\"lyte_t0meZUDSJv4\" data-src=\"https:\/\/www.clickworker.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Ft0meZUDSJv4%2Fhqdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\" itemprop=\"name\">How To Find Your Target Audience in 6 Questions<\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/t0meZUDSJv4\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/www.clickworker.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2Ft0meZUDSJv4%2F0.jpg\" alt=\"How To Find Your Target Audience in 6 Questions\" width=\"420\" height=\"216\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><meta itemprop=\"description\" content=\"\u25ba\u25ba Free copy of &quot;How To Get To The Top of Google&quot; eBook: https:\/\/exposureninja.com\/youtube\/ \u25ba\u25ba Join our Telegram channel: https:\/\/t.me\/exposureninja \u25ba\u25ba Join our Facebook group: https:\/\/www.facebook.com\/groups\/exposureninjadojo\/ \u25ba\u25ba Try Semrush for FREE: https:\/\/thankyouninjas.com\/ \u25ba\u25ba Try SE Ranking for FREE: http:\/\/bestninjatool.com ~~~~~ Not sure who you idea target customer is? Find your ideal target audience by using these simple six questions \u2014\u2014\u2014 Get your free website review @ https:\/\/exposureninja.com\/ryt\/review\/ If you&#039;re just starting to create your first digital marketing strategy or you&#039;ve been using a strategy but it hasn&#039;t been getting great results, it might be worth standing back and reviewing just who it is you&#039;re trying to market your products or services to and how you do it. In this video, I&#039;ll take you through the six main questions I suggest you ask before you create your next digital strategy, including: 1) How old are they? 2) Where do they live? 3) Which is the most common gender? 4) What&#039;s the best promotion style? 5) Where do they spend their time? 6) Which is the best type of content for them? For more information, read our blog post: https:\/\/exposureninja.com\/blog\/define-your-target-audience\/ \ud83c\udfa5 Enjoyed This Video? You&#039;ll Love These Too How To Write Perfect* Page Titles and Meta Descriptions for SEO https:\/\/www.youtube.com\/watch?v=rzxnwSR3i8A How to Choose the Right Keywords for SEO https:\/\/www.youtube.com\/watch?v=_2eAXgvFOkg How To Get To The Top of Google https:\/\/www.youtube.com\/watch?v=Cti-BUkCFZI Best SEO Tools \u2014 \ud83e\udd4a Tested and Compared https:\/\/www.youtube.com\/watch?v=iT8kM9eErgE How to Easily Increase Online Sales for a Small Business https:\/\/www.youtube.com\/watch?v=5LrGZiIzqq8 How To Get Featured Snippets on Google https:\/\/www.youtube.com\/watch?v=TytnOQ5Zbrk 6 Tips to Increase Your eCommerce Sales https:\/\/www.youtube.com\/watch?v=GFA2xyyMRgQ How To Create Landing Pages That Convert at 43% https:\/\/www.youtube.com\/watch?v=jR7z2ph4DrA How To Reach 100 Sales a Day on Your Website https:\/\/www.youtube.com\/watch?v=g5pHYRJxF0E Unlocking Gymshark&#039;s \u00a3150 Million Marketing Strategy Success Story https:\/\/www.youtube.com\/watch?v=uQ_rAb2qTNQ How to Increase Organic Traffic to Your Website in 10 Steps https:\/\/www.youtube.com\/watch?v=YMGTPaEJXlE How These 3 Shopify Stores Are Making &#36;10-100 Million https:\/\/www.youtube.com\/watch?v=25TV2T3flss How The Hut Group Uses SEO to Turnover \u00a31.1bn https:\/\/www.youtube.com\/watch?v=cP53msdmAYA 15 Fast Ways to Increase Your eCommerce Sales https:\/\/www.youtube.com\/watch?v=LWCEsb7t8fs 10 Simple Fixes Anyone Can Do To Improve Website Ranking https:\/\/www.youtube.com\/watch?v=_5cYrcOpleQ How To Reverse Engineer Your Competitor&#039;s SEO https:\/\/www.youtube.com\/watch?v=QF8NyzPNs30 How To Write Compelling Website Copy That Converts https:\/\/www.youtube.com\/watch?v=5aGXDx8kqww \ud83d\udcfa How to Increase Your Ranking, Traffic, and Leads\/Sales How To Increase Your Ranking https:\/\/www.youtube.com\/watch?v=9pCbNCtQS38&amp;list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK How To Increase Your Traffic https:\/\/www.youtube.com\/watch?v=rzxnwSR3i8A&amp;list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK How To Increase Your Leads and Sales https:\/\/www.youtube.com\/watch?v=HUUl5adK89Q&amp;list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u \ud83d\udd0e Request a Marketing Review Struggling to get more traffic? Struggling to increase your leads and sales? We&#039;re here to help. Request a review of your website and we&#039;ll send you a video outlining how we&#039;ll increase your traffic, leads, and sales. https:\/\/exposureninja.com\/ryt\/review\/ \ud83d\udd25 Try Semrush for FREE (Exclusive to Exposure Ninja) https:\/\/thankyouninjas.com\/ \ud83d\udd25 Try SE Ranking for FREE http:\/\/bestninjatool.com \ud83c\udfa4 Listen To Our Podcast Spotify: https:\/\/bit.ly\/ENpodcastSpotify iTunes: https:\/\/bit.ly\/ENPodcastItunes \ud83e\udd29 Follow Us on Social Media LinkedIn: https:\/\/www.linkedin.com\/company\/exposureninja Twitter: https:\/\/twitter.com\/exposureninja Facebook: https:\/\/www.facebook.com\/ExposureNinja\/ Instagram: https:\/\/www.instagram.com\/exposureninja\/ \ud83d\udce7 Get in Touch Have a question for our team? Have a subject you&#039;d like covered? Email us at office@exposureninja.com \ud83d\udc4b Who Are Exposure Ninja? Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development. #ExposureNinja #DigitalMarketing #CustomerResearch https:\/\/www.youtube.com\/watch?v=t0meZUDSJv4\"><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:420px;margin:5px;\"><\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<h2 id=\"p4\">4. Be precise when you define the format<\/h2>\r\n<p>If you want a html format give the author exact instructions concerning what you want to have formatted.\r\nKeep in mind that most authors are not html experts and do not necessarily know what a strong tag is or how to format headings in html. Keep in mind that the more complex the formatting the more prone it will be to mistakes.<\/p>\r\n\r\n\r\n<h2 id=\"p5\">5. Do not overload the texts with keywords<\/h2>\r\n<p>The more <a href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/keyword\/\">keywords<\/a> you determine the more difficult it will be for the author to write an interesting and readable text. It is particularly difficult to place closely related keywords (for example, car rental, rent a car, car lease) in a text. Consider whether:<\/p>\r\n<ul>\r\n      <li>Keywords can be inflected (would sports car also be permitted for the keyword \u201csport car\u201d)? <\/li>\r\n     <li>Stop words are permitted (would hotel in D\u00fcsseldorf also be permitted for hotel D\u00fcsseldorf)?<\/li>\r\n     <li>Keywords must be placed in a certain place (for example keyword 1 must be in the heading 1 x).<\/li>\r\n     <li>If you define a number of keywords please make sure that the keywords do not overlap. If wine is your keyword 1, and winery is your keyword 2, then keyword 2 contains keyword 1. This may cause problems for an automatic check.<\/li>\r\n     <li>Keep in mind that the texts must not contain too many keywords. We recommend 1-3% with a maximum of 3-4 keywords.<\/li>\r\n\r\n<\/ul>\r\n\r\n\r\n<h2 id=\"p6\">6. Dispense with the obvious<\/h2>\r\n<p>Remarks such as &#8220;write in a good style&#8221;, &#8220;avoid repetitions&#8221; or &#8220;do not copy from other sources&#8221; are not helpful for the authors. Authors will not purposely use repetitions or poor style and every author pledges to deliver self-written texts.\r\nUse the space to give a clear and exact description of the style you have in mind.<\/p>\r\n\r\n<h2 id=\"p7\">7. Include a sample text<\/h2>\r\n<p>Even the most comprehensive briefing can only provide a general notion of what you intend. An good technique to ensure that the author is aware of your expectations for the text&#8217;s appearance, style, and content is to provide a sample text. Additionally useful is a link to another website where the authors can learn more.<\/p>\r\n\r\n<h2 id=\"p8\">8. Proofread Carefully<\/h2>\r\n<p>Prior to distributing your briefing document to other professionals, take the time to modify and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Proofreading\" target=\"_blank\" rel=\"noopener\">proofread<\/a> it. Verify the information again and verify the text for grammatical or spelling issues. To ensure that the circumstance represented in it makes sense to someone who hasn&#8217;t read through all the research material and to check for errors and omissions, have at least one other person evaluate the document.<\/p>\r\n\r\n<h2 id=\"conclusion\">Conclusion<\/h2>\r\n<p>A briefing document is a crucial component that contains all the information that other experts and your peers need to know to execute the task properly. As a result, it needs to be carried out carefully and precisely. Remember that lengthier briefs\u00a0could be counterproductive as they are typically demotivating.<\/p>\r\n\r\n\r\n<section>\t\r\n<div class=\"container\">\r\n\t\t\t<h2 id=\"faq\">\r\n\t\t\t<strong>FAQs<\/strong><\/h2>\t\t\t\r\n\t\t\t<div id=\"faqDataExtraction\">\r\n\t\t\t\t<div class=\"row\">\r\n\t\t\t\t\t\t<div class=\"col-lg-12\">\r\n\t\t\t\t\t\t\t\t\t<section class=\"sc_fs_faq sc_card card faq-snippet collapsable\">\n\t\t\t<div>\n\t\t\t\t<h2>What are the most important tips to keep in mind while preparing a brief?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t<ol><li>Keep all details short and concise<\/li>\r\n\t\t\t\t\t\t\t\t<li>Verify and proof-read before submitting<\/li>\r\n\t\t\t\t\t\t\t\t<li>Keep your target audience in mind<\/li><\/ol>\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"sc_fs_faq sc_card card faq-snippet collapsable\">\n\t\t\t<div>\n\t\t\t\t<h2>How many keywords should be used?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t3-4 keywords are ideal. Try to avoid duplicates and keywords that have the same meaning.\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"sc_fs_faq sc_card card faq-snippet collapsable\">\n\t\t\t<div>\n\t\t\t\t<h2>How can I make my briefing more informative?<\/h2>\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\tIncluding a sample text will convey clearly your expectations to the writer, increasing productivity. \t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n<script type=\"application\/ld+json\">\n\t{\n\t\t\"@context\": \"https:\/\/schema.org\",\n\t\t\"@type\": \"FAQPage\",\n\t\t\"mainEntity\": [\n\t\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"What are the most important tips to keep in mind while preparing a brief?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"<ol><li>Keep all details short and concise<\/li><li>Verify and proof-read before submitting<\/li><li>Keep your target audience in mind<\/li><\/ol>\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How many keywords should be used?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"3-4 keywords are ideal. Try to avoid duplicates and keywords that have the same meaning.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t,\t\t\t\t{\n\t\t\t\t\"@type\": \"Question\",\n\t\t\t\t\"name\": \"How can I make my briefing more informative?\",\n\t\t\t\t\"acceptedAnswer\": {\n\t\t\t\t\t\"@type\": \"Answer\",\n\t\t\t\t\t\"text\": \"Including a sample text will convey clearly your expectations to the writer, increasing productivity.\"\n\t\t\t\t\t\t\t\t\t}\n\t\t\t}\n\t\t\t\t\t\t]\n\t}\n<\/script>\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/section>\r\n\r\n<script>\r\njQuery( document ).ready(function() {\r\n\tjQuery(window).scroll(function(){\r\n\t\tif(jQuery(this).scrollTop() >= jQuery('#intro').offset().top - 200) {\r\n\t\t  jQuery('.toc-sidebar').fadeIn(100);\r\n\t\t} else if(jQuery(this).scrollTop() < jQuery('#intro').offset().top + 200) {\r\n\t\t\tjQuery('.toc-sidebar').fadeOut(100);\r\n\t\t}\r\n\t});\r\n});\r\n\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>A good briefing for authors on the part of the customer is the key to success for the realization of projects. This is especially true for crowdsourcing projects that are handled by numerous persons who generally do not have a personal contact to the customer and who have to rely on the briefing for the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[716,722],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Text creation - briefing for authors at clickworker.com<\/title>\n<meta name=\"description\" content=\"This post will provide some tips for your next text orders at clickworker about how to draft your briefing for our authors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/customer-blog\/text-creation-briefing-for-our-authors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text creation - 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