{"id":31700,"date":"2016-03-17T11:23:18","date_gmt":"2016-03-17T10:23:18","guid":{"rendered":"http:\/\/www.clickworker.com\/en\/?page_id=31700"},"modified":"2023-02-24T16:02:28","modified_gmt":"2023-02-24T15:02:28","slug":"categorization-of-search-engine-results-case-study","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/","title":{"rendered":"Categorization of Search Engine Results &#8211; Case Study"},"content":{"rendered":"<style>\r\n.v7 ol.managed-counter-list-case-studies::before {\r\n    height: calc(100% - 3rem);\r\n}\r\n@media only screen and (max-width: 767.98px) {\r\n.v7 ol.managed-counter-list-case-studies::before {\r\n    height: calc(100% - 13rem);\r\n}\r\n}\r\n\r\n<\/style>\r\n\r\n<section class=\"header-section section green-gradient section mit-bg top_white_separation_sm cw--green pt-lg-5\">\r\n    <div class=\"container\">\r\n        <div class=\"row pt-lg-5\">\r\n            <div class=\"col-lg-8 my-auto text-container\">\r\n                <h1 class=\"mBigger\">Categorization of Search Engine Results<\/h1>\r\n                <p class=\"h4 text-container txt-white\"><strong>Case Study categorization of the relevance of search engine results<\/strong><\/p>\r\n                <p class=\"text-container txt-white\">clickworker evaluates thousands of search engine results with regard to the relevance of the results produced when a search term \/keyword is entered.<\/p>\r\n\r\n                <a href=\"\/\/www.clickworker.com\/contact-for-customers\/managed-service-sales-team-contact\/\" class=\"btn btn-primary\" role=\"button\"> <i\r\n                        class=\"fa fa-envelope-o\" aria-hidden=\"true\"><\/i> Get in touch with us!<\/a>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t<a href=\"tel:0012128786686\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +1 (212) 878-6686<\/a>   \r\n                <a href=\"tel:004920195971830\" class=\"btn btn-outline-primary\" role=\"button\"><i\r\n                        class=\"fa fa-phone\" aria-hidden=\"true\"><\/i> +49 201 95971830<\/a>\r\n                             \r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/categorization-of-search-engine-results-heading-neu.svg\"\r\n\t\t\t\t\tclass=\"vertical-centred img-w-100 pb-sm-5 pb-md-3 position-lg-absolute pull-rel right-3\"\r\n                    alt=\"Case Study categorization of the relevance of search engine results\">\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<!--\/HEADER -->\r\n<div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n<section class=\"section white pt-0 top_grey_separation_sm cw--green\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-4 my-auto p-4\">\r\n                <img decoding=\"async\" class=\"img-pull-to-left\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/categorization-of-search-engine-results-challange.svg\"\r\n                    alt=\"Case Study categorization of the relevance of search engine results\" \/>\r\n            <\/div>\r\n            <div class=\"col-lg-8 my-auto\">\r\n                <h2 class=\"section-headline mb-4\">The Challenge<\/h2>\r\n                <p>Many reference and directory media as well as e-commerce companies integrate their own search engines into their websites.<\/p>\r\n                <p>The search engines must be adapted to meet the needs of the respective user.<\/p>\r\n                <p>\r\n                    <strong>If the \u201chuman intellect\u201d factor is missing in the algorithms that the search engines are programmed with, the relevance of the search results, the so-called <a href=\"https:\/\/www.clickworker.com\/search-relevance\/\" title=\"search relevance\">search relevance<\/a>, is often unsatisfactory. The results do not meet the expectations of the user or disregard the local relevance.<\/strong>\r\n                <\/p>\r\n                <p>\r\n                    As a result of the large amount of data in search engines the operating company usually cannot check the relevance of the search engine results with internal resources.\r\n                <\/p>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row my-5\">\r\n            <div class=\"col-lg-8 my-auto\">\r\n                <h2 class=\"section-headline mb-4\">The Solution<\/h2>\r\n                <p>Our worldwide team of Clickworkers examines thousands of search engine results according to previously determined search terms. They evaluate the results with local market knowledges according to their actual or subjective relevance.<\/p>\r\n                <p><strong>These evaluations flow into the search engine algorithms and optimize the quality of the search results.<\/strong><\/p>\r\n\r\n            <\/div>\r\n            <div class=\"col-lg-4\">\r\n                <img decoding=\"async\" class=\"img-pull-to-right\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/research\/researchIndustries.svg\"\r\n                    alt=\"Case Study categorization of the relevance of search engine results\" \/>\r\n            <\/div>\r\n\r\n        <\/div><!-- end row-->\r\n    <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"section gray pb-5\">\r\n    <div class=\"container pb-5\">\r\n        <div class=\"row mb-4\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\">Project Data<\/h2>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <div class=\"card ds-50\">\r\n                    <div class=\"row\">\r\n                        <div class=\"col-lg-6 my-auto\">\r\n\r\n                            <ul class=\"standardV8styled cw--green\">\r\n                                <li><strong>Clickworker qualifications: <\/strong>\r\n                                    Native speakers from the target regions, demographic factors.\r\n                                <\/li>\r\n                                <li><strong>Typical number of daily evaluations:  <\/strong>> 4,000<\/li>\r\n                                <li><strong>Languages:<\/strong> All standard European languages.<\/li>\r\n                                <li><strong>Quality assurance:  <\/strong>Evaluation per scalable majority decision, injected testing.<\/li>\r\n                                <li><strong>Data transfer: <\/strong>CSV file via email or API.<\/li>\r\n                                <li><strong>Project \/ minimum volume:<\/strong> > 20,000 evaluations \/ categorizations.<\/li>\r\n                            <\/ul>\r\n                        <\/div>\r\n\r\n                        <div class=\"col-lg-6 my-auto\">\r\n                            <img decoding=\"async\" class=\"img-fluid\"\r\n                                src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/case-studies\/project-data-2.svg\"\r\n                                alt=\"Case Study categorization of the relevance of search engine results\" \/>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div><!-- card end -->\r\n            <\/div><!-- card col -->\r\n\r\n        <\/div><!-- card row -->\r\n\r\n        <div class=\"divide-80 d-none d-lg-block\"><\/div>\r\n\r\n        <div class=\"row pb-5 case__studies\">\r\n            <div class=\"col-12\">\r\n                <h2 class=\"section-headline mb-5\">Workflow<\/h2>\r\n                <ol class=\"managed-counter-list-case-studies\">\r\n                    <li class=\"fst\">\r\n                       The customer determines the order conditions and the evaluation criteria.\r\n                    <\/li>\r\n                    <li class=\"scnd\">\r\n                       Depending on the specifi cations the customer can establish which results and in what form the search engine results will be evaluated. <strong>Example:<\/strong>\r\n                       <ul class=\"standardV8styled cw--green\">\r\n                           <li>a list of search terms, for example a business sector in combination with a place\/ a locality + factors potential search engines (details about distance, business sector, etc\u2026) that must be evaluated with regard to their relevance to the search term combination.<\/li>\r\n                       <\/ul>\r\n                    <\/li>\r\n                    <li class=\"thrd\">\r\n                       clickworker draws up the project, divides it into individual microtasks and puts the project online where it can be accessed by qualifi ed Clickworkers for processing.\r\n                    <\/li>\r\n                    <li class=\"frth\">The Clickworkers check the quality of the search results and evaluate them on the basis of the (evaluation) criteria according to their relevance.<\/li>\r\n                    <li class=\"thrd\">\r\n                       All of the search results are evaluated by two or more Clickworkers simultaneously and when they are consistent the result of the task is sent to the customer.\r\n                    <\/li>\r\n                <\/ol>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n\r\n<section class=\"white section-space bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row align-items-center\">\r\n            <div class=\"col-lg-6\">\r\n                <img decoding=\"async\" src=\"\/wp-content\/themes\/clickworkerV8\/assets-dist\/img\/v8services\/services-benifits.svg\"\r\n                    class=\"mb-4 mb-sm-0 w-100 position-relative pull-rel left-2\"\r\n                    alt=\"Case Study categorization of the relevance of search engine results\">\r\n            <\/div>\r\n            <div class=\"col-lg-6\">\r\n                <h2 class=\"section-headline mb-4\">Benefits<\/h2>\r\n                <ul class=\"benefitStyled cw--green\">\r\n                    <li>Human intelligence<\/li>\r\n                    <li>Local market knowledges<\/li>\r\n                    <li>Speed \u2013 Quick categorization of search engine results<\/li>\r\n                    <li>Scalable throughput, flexible workforce<\/li>\r\n                    <li>API integration<\/li>\r\n                <\/ul>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>Categorization of Search Engine Results Case Study categorization of the relevance of search engine results clickworker evaluates thousands of search engine results with regard to the relevance of the results produced when a search term \/keyword is entered. Get in touch with us! +1 (212) 878-6686 +49 201 95971830 The Challenge Many reference and directory [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":31877,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_bootstrap.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Categorization of Search Engine Results - Fallstudie clickworker<\/title>\n<meta name=\"description\" content=\"Categorization of Search Engine Results: clickworker evaluates thousands of search engine results with regard to the relevance of the results produced.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Categorization of Search Engine Results - Fallstudie clickworker\" \/>\n<meta property=\"og:description\" content=\"Categorization of Search Engine Results: clickworker evaluates thousands of search engine results with regard to the relevance of the results produced.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"clickworker.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T15:02:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/\",\"url\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/\",\"name\":\"Categorization of Search Engine Results - Fallstudie clickworker\",\"isPartOf\":{\"@id\":\"https:\/\/www.clickworker.com\/#website\"},\"datePublished\":\"2016-03-17T10:23:18+00:00\",\"dateModified\":\"2023-02-24T15:02:28+00:00\",\"description\":\"Categorization of Search Engine Results: clickworker evaluates thousands of search engine results with regard to the relevance of the results produced.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clickworker.com\/case-studies\/categorization-of-search-engine-results-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clickworker.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crowdsourcing Case Studies\",\"item\":\"https:\/\/www.clickworker.com\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Categorization of Search Engine Results &#8211; 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