Tips for writing effective sales copy
There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.
But what characterizes a good sales copy?
The Penguin-Update 4.0 is coming
The Google search engine algorithm, “Penguin 4.0” update, is due to be released this year. Gary Illyes, the Google Webmaster Trends Analyst, announced this at the beginning of October. Worldwide, Google Penguin was initially introduced in April 2012, and has been updated five times since. The last update, Penguin 3.0, was launched in October 2014.
Read moreRelevance of product categorization and tagging for online shops
To successfully operate an online shop you have to observe certain things. Among others, the shop and the content need to be updated at regulars intervals. This includes product descriptions as well as pictures of the products. However, many operators forget to categorize and tag their products.
Value-Added-Services for your website
Many operators still view and use e-commerce platforms only as distribution channels. The ability to tap the full potential of the website by integrating it into their own marketing mix generally remains unexploited especially in the area of product policies. Product policies include all decisions that are relevant to the features of the product. These include the offer and presentation of the product portfolio, design and packaging as well as the often forgotten product-related services.
Optimization of speech recognition systems
An increasing number of intelligent system ranging from smartphones, info entertainment systems for vehicles, tablet and smartphone applications, to household devices and building services technology, are controlled via voice input.
However, many of the voice control systems are very error-prone. The human factor has often been disregarded during programming. Human beings do not always apply the same logic; they express themselves differently according to their language skills, nationality, social environment and educational background. As soon as the command entered does not comply with the envisaged and programmed command of the system due to the selection of words, sequence of words or pronunciation, the user is not understood and the command is not carried out. Break-offs and renewed speech input are time-consuming for the user and in some situations distracting and dangerous, for example while driving.
Crowdsourcing in tourism
As a whole, the United States, China and Germany are the major travel nations. But many other countries have followed suit with regard to tourism. Worldwide, spending for travel services has been on the increase for years. The tourism industry is obviously delighted! However, the pleasure is even greater when the use of crowdsourcing provides the tourism industry with effective support to handle increased and new challenges. We want to present a few practical project examples.
Crowdsourcing in the service of online marketing
It is common knowledge that the changes in the field of IT and “New Media” are progressing at a very quick pace and involve continuously new possibilities and trends. Based on its importance for marketing management, one can say that online marketing provides much more new knowledge than any other topic.
Companies must constantly observe the trends and changes in the areas of search engine optimization, search engine advertisement, further online advertisement options, social media, mobile devices, communication channels as well as web based interactive options in order to provide marketing activities that are target-oriented and up to date.
