{"id":48425,"date":"2019-05-13T09:41:47","date_gmt":"2019-05-13T08:41:47","guid":{"rendered":"https:\/\/www.clickworker.com\/?page_id=48425"},"modified":"2022-09-28T09:55:01","modified_gmt":"2022-09-28T08:55:01","slug":"evergreen-content","status":"publish","type":"page","link":"https:\/\/www.clickworker.com\/content-marketing-glossary\/evergreen-content\/","title":{"rendered":"Evergreen Content"},"content":{"rendered":"<section class=\"white section-space-small top_grey_separation_sm\">\r\n    <div class=\"container\">\r\n        <div class=\"row justify-content-center justify-content-lg-between\">\r\n            <div class=\"col-lg-6\"> <span class=\"gl_letter_offcanvas gl_single\">E<\/span>\r\n                <h1 class=\"section-headline pt-4 mt-1 mb-4\"><span class=\"gl_single_headline\">Evergreen Content<\/span>\r\n                <\/h1>\r\n                <ul>\r\n                    <li><a href=\"#evergreencontent\">Evergreen Content \u2013 Short Conceptual Explanation<\/a><\/li>\r\n                    <li><a href=\"#what\">What is evergreen content?<\/a><\/li>\r\n                    <li><a href=\"#examples\">Examples of evergreen content<\/a><\/li>\r\n                    <li><a href=\"#not\">What it isn\u2019t<\/a><\/li>\r\n                    <li><a href=\"#benefits\">The benefits of evergreen content<\/a><\/li>\r\n                   <li><a href=\"#seo\">How it can boost SEO<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n            <div class=\"col-auto text-center\">\r\n                <img decoding=\"async\" class=\"gl_image max-width-100 rounded\" src=\"\/wp-content\/uploads\/2018\/03\/evergreen-content.gif\"\r\n                    alt=\"Evergreen Content\" \/>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gray section-space-small\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"evergreencontent\">Evergreen Content \u2013 Short Conceptual Explanation<\/h2>\r\n                <p><strong>Evergreen content<\/strong> includes content that remains relevant and interesting over a long period of time, without the need for updates or changes. Its purpose is to increase engagement and traffic, which is why this type of content is often found on nearly every website. It is usually found in conjunction with timely content that has to be updated on a regular basis.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"white section-space-small bottom_grey_separation_sm\">\r\n    <div class=\"container\">\r\n\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4 mt-1\" id=\"what\">What is evergreen content?<\/h2>\r\n                <p>Evergreen content remains fresh for readers days, months, and even years after its publication. It is named &#8220;evergreen&#8221; after evergreen trees that retain their lush, green appearance all year long. So, too, does this kind of content remain relevant to readers throughout time.<\/p>\r\n                <p>All online content is sustainable. Once it has been published on the Internet, it will remain there indefinitely. What makes evergreen content different than other kinds of content is the fact that once it was published, it will not need to be edited or changed. A publisher or marketer can post it on the web and forget about it, and the content will continue to drive traffic to the website.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" title=\"Evergreen Content\" src=\"\/wp-content\/uploads\/2019\/05\/Evergreen_Content.jpg\" alt=\"Evergreen Content\">\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n         \r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"examples\">Examples of evergreen content<\/h2>\r\n                <p>Many topics are interesting and relevant to users. In addition, there are many topics that are relevant to all businesses, enabling them to utilize these topics to their advantage when creating evergreen content. A few examples include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>Food<\/li>\r\n                    <li>Love and relationships<\/li>\r\n                    <li>Money and budgeting<\/li>\r\n                    <li>Parenting<\/li>\r\n                    <li>Losing weight<\/li>\r\n                    <li>Pets<\/li>\r\n                    <li>And much more<\/li>\r\n                    <\/ul>\r\n\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" title=\"Evergreen Content\" src=\"\/wp-content\/uploads\/2019\/05\/Evergreen_Content-2.jpg\" alt=\"Evergreen Content\">\r\n            <\/div>   \r\n            <div class=\"col-lg-8\">\r\n                <p>There are formats that are perfect for content that never gets old. These formats are also popular with users. They include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>Lists and listicles<\/li>\r\n                    <li>How-to tutorials<\/li>\r\n                    <li>Product reviews<\/li>\r\n                    <li>In-depth <a href=\"https:\/\/www.clickworker.com\/product-description-writing-services\/\">descriptions of products<\/a> and terms (<a href=\"https:\/\/www.clickworker.com\/glossary-creation-service\/\">glossary texts<\/a>)<\/li>\r\n                <\/ul>\r\n            <p>Evergreen content includes written content, but other kinds of content as well. Music is an example of audio that is considered evergreen. A how-to video showing users how to do something, like frost a cake or hang blinds, would also be evergreen.\r\n            <\/p>\r\n            <\/div>            \r\n        <\/div>\r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"not\">What it isn\u2019t<\/h2>\r\n                <p>Content that loses its relevance and requires regular updates wouldn\u2019t be considered evergreen content. News articles are a common example of content that isn&#8217;t evergreen. Additional examples of content that isn&#8217;t evergreen include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>Statistics and data reports<\/li>\r\n                    <li>Holiday and seasonal content<\/li>\r\n                    <li>Content that focuses on current trends and pop culture<\/li>\r\n                    <li>Some products, services, and pricings<\/li>\r\n                <\/ul>\r\n                <p>Any article that won\u2019t be relevant or interesting to readers within the next six months up to a year would be considered <a href=\"https:\/\/www.socialmediatoday.com\/marketing\/2015-02-16\/timely-content-marketing-seize-conversation\" target=\"_blank\" rel=\"noopener noreferrer\">timely content<\/a>. In order for the content to remain relevant, it would need to be updated.<\/p>\r\n                <p>Both evergreen content and timely content can be used simultaneously on a website. However, it is important to review, edit, and remove timely content that no longer drives traffic to the website, especially if it is negatively impacting SEO.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n        <div class=\"row py-5\">\r\n            <div class=\"col-lg-8\">\r\n                <h2 class=\"section-headline mb-4\" id=\"benefits\">The benefits of evergreen content<\/h2>\r\n                <p>One big benefit of utilizing evergreen content is the fact that it requires no maintenance. Once the content is created and posted, there\u2019s no additional work that needs to be done. It will continue to pull in traffic with no additional work needed.<\/p>\r\n                <p>In addition, it builds authority, showing users the publisher is an expert in their field. The more extensive the evergreen resources on a website, the more likely it will become the go-to place to find that kind of information.<\/p>\r\n                <p>It is also relatively easy to modify for other platforms. For example, a recipe can become the foundation for a video that can be posted on YouTube.<\/p>\r\n                <p>Another huge benefit of creating this kind of content relates to <a href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/seo\/\">SEO<\/a>.<\/p>\r\n            <\/div>\r\n            <div class=\"col-lg-4 my-auto\">\r\n                <img decoding=\"async\" class=\"rounded img-fluid\" title=\"Email Marketing\" src=\"\/wp-content\/uploads\/2019\/05\/Evergreen_Content-3.jpg\" alt=\"Email Marketing\">\r\n            <\/div>            \r\n        <\/div>  \r\n        <div class=\"row\">\r\n            <div class=\"col-lg-12\">\r\n                <h2 class=\"section-headline mb-4\" id=\"seo\">How it can boost SEO<\/h2>\r\n                <p>There are many ways evergreen content can boost SEO. They include:<\/p>\r\n                <ul class=\"standardV8styled\">\r\n                    <li>The use of <a href=\"https:\/\/www.clickworker.com\/content-marketing-glossary\/keyword\/\">keywords<\/a> throughout the content can boost rankings, thereby increasing exposure on search engines.<\/li>\r\n                    <li>A Google algorithm rewards sites that contain high quality, relevant content, boosting rankings even more.<\/li>\r\n                    <li>It can enhance site traffic over time, unlike timely content that spikes dramatically and peters out quickly.<\/li>\r\n                    <li>This kind of content is more easily shared with confidence, which means it\u2019s more likely to get passed around on social media.<\/li>\r\n                <\/ul>\r\n                <p>With the proper keyword research, evergreen content can be relevant on the Internet far into the future. However, it also offers the opportunity to utilize and track the performance of many different keywords and phrases. Traffic can be tracked for one keyword, then tracked again after the keywords in the article are modified. Also, additional content can be created on the same topic, utilizing different keywords to further boost SEO over time.<\/p>\r\n            <\/div>\r\n        <\/div>                      \r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"<p>E Evergreen Content Evergreen Content \u2013 Short Conceptual Explanation What is evergreen content? Examples of evergreen content What it isn\u2019t The benefits of evergreen content How it can boost SEO Evergreen Content \u2013 Short Conceptual Explanation Evergreen content includes content that remains relevant and interesting over a long period of time, without the need for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":34822,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"blank_with_breadcrumb.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evergreen Content \u21d2 Content Marketing Glossary | clickworker<\/title>\n<meta name=\"description\" content=\"Evergreen content includes content that remains relevant and interesting over a long period of time and it is used to increase engagement &amp; traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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