{"id":45299,"date":"2018-10-17T07:00:11","date_gmt":"2018-10-17T06:00:11","guid":{"rendered":"https:\/\/www.clickworker.com\/?p=45299"},"modified":"2022-07-25T17:55:29","modified_gmt":"2022-07-25T16:55:29","slug":"online-reputation-control","status":"publish","type":"post","link":"https:\/\/www.clickworker.com\/customer-blog\/online-reputation-control\/","title":{"rendered":"Online reputation – Maintaining a positive image on the Internet"},"content":{"rendered":"

\"Online<\/p>\r\n

\r\nOnline reputation – Your Internet reputation is very important \u2013 it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses. <\/p>\r\n\r\n\r\n\r\n\r\n

ORM (Online Reputation Management) \u2013 a good reputation is worth its weight in gold<\/h2>\r\n\r\n

ORM \u2013 short for Online Reputation Management \u2013 is absolutely essential in the digital world. Specialized reputation management agencies look after the good reputation of a company on the Internet. The amounts paid for these services reflect the importance of online reputation. But, with a bit of skill, you can handle ORM yourself.<\/p>\r\n\r\n

ORM reduces or removes harmful entries. The main thing is the positioning of negative entries in search engines. Negative entries on the back pages are generally harmless. In most cases, people who want to find out about a company or a product generally look at the search results on the first Google page. This is why it is particularly important to check the first ten search results. \r\n<\/p>\r\n\r\n

A Google analysis provides answers<\/h2>\r\n\r\n

What is being said about your company or your product on the Web? Is Online Reputation Management worthwhile? A simple question Google provides initial answers to: <\/p>\r\n\r\n

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  1. Are there any negative entries? <\/li>\r\n
  2. Are most of the entries outside of your control? <\/li>\r\n
  3. If you answer one or two questions with a “yes”, then you ought to engage in Online Reputation Management. <\/li>\r\n\t<\/ol>\r\n\r\n

    Part of an effective Online Reputation Management is, above all, being able to determine the top Google entries oneself wherever possible. This means that you must have your own website, your own blog as well as your own social media accounts on Facebook, Twitter and co. Important is that you use your own company or product name as the account name. Online services such as KnowEm<\/a> can help you find out whether your own name is already being used elsewhere. The more of your own social media profiles you offer, the easier it is to control the content of the top results in the search engines. <\/p>\r\n\r\n

    However, the account name alone is not everything: You will have to provide valuable content to secure the top Google positions. These can include content that has been created by the users themselves (user generated content), for instance customer reviews. \r\n <\/p>\r\n\r\n

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    clickworker offers Sentiment Analysis<\/a> – the analysis of entries and comments on the net by tonality – as a service. Find out more details!<\/p>\r\n<\/blockquote>\r\n\r\n\r\n

    Always up-to-date with ORM tools (Online Reputation Management Tools)<\/h2>\r\n\r\n

    Monitoring your own brand is obviously not a one-time measure. We recommend regular controls to be on the safe side. Many online tools can be useful aids. \r\nFor example: \r\n<\/p>\r\n

    Beispiele: <\/p>\r\n