Types and Importance of AI Training Data

1997 was a pivotal year in the world of Artificial Intelligence (AI) as it was the first time a machine managed to defeat a world champion in chess. Deep Blue was an IBM Supercomputer and, after losing to Garry Kasparov 4-2 in 1996, had learned and improved and came back to defeat him in 1997 after a hard-fought battle.

Machine learning (ML) and AI use complicated algorithms to learn and process information. These algorithms mimic the human brain, and just like a human child learns, they can also be taught through data and experience.

SEO & AI: Top Google position with automatically written text?

It is every website operator’s dream. Enter a keyword into a computer and within seconds it will write as many relevant SEO texts as you need. But how advanced is artificial intelligence (AI) really when it comes to writing? Can it produce perfect, search engine optimized texts?

Digital Market Research: Simply Getting Marketing Data from the Internet?

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

5 proven Sales Tips for POS

The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.

Really spooky marketing – Thirteen marketing ideas for Halloween

Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.

7 Good Reasons to Buy SEO Content

Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.

Are social signals a relevant Google ranking factor?

An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?

How to generate backlinks and improve your ranking – 13 tips

What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.

Text classification – areas of application on the Internet

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?

Top search engine ranking with unique content from the crowd

Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.